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Submission Guidelines
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General Guidelines

Our editorial guidelines are designed to help you produce a quality press release and increase the chances of your story being picked up by as many news media outlets as possible. Although we offer a free submission service this does not mean that we will accept badly written or poor quality press releases. We reserve the right to reject any releases that do not meet our submission guidelines as outlined below.

1. First of all, remember that your press release is an announcement and not a sales flyer. Write objectively with this point in mind.

2. Your press release must be written in good English with proper attention to correct grammar and punctuation.

3. An effective press release will have a good story, hook or interesting angle.

4. Write your release in the ‘third person'. Any references to "I," "we," "us," "you," "your," etc should only be contained in quotes.

5. Start your release with the most important facts first.

6. Write short, punchy paragraphs and remember to answer these questions: "Who? Why? What? Where? When? & How?"

7. Your press release should have a minimum of 150 words and a maximum of 500.

8. Keep links to a maximum of 1 per 100 words.

9. To format a link use the following example:

    [url=]Your text here[/url]

     e.g. [url=]TravPR[/url]

Example Press Release Format

It's important to have the correct layout and structure for your press release. We recommend the following format;

>Title or Headline< - [create a snappy newsworthy headline that captures readers attention]

>Summary Paragraph< - [write a brief synopsis of your release in 1 to 4 sentences]

>Main Paragraphs< - [this is the main body of the release - answer the Where, When, Who and What]

>Final Paragraph< - [write a summary with a call to action]

>Corporate Summary< - [write a brief description of your company]

>Contact Information< - [provide a media contact including name, company, phone number, email & website URL]

Subject Material will only distribute press releases relating to the travel, leisure, vacation and tourism sectors. Please see the Travel News Archives on the right of the page for a guide to acceptable themes. reserves the right to refuse to publish any content that, in its sole discretion, it deems to be offensive, inflammatory, sexually explicit or that promotes violence.


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