KHM Travel Group is tapping into the $1.15 trillion dollar market of luxury travel to assist advisors in growing their sales. 

Last week, the host agency hosted its 2nd annual The Luxury Symposium at the historic Hotel Cleveland in downtown Cleveland, Ohio. Seventy travel advisors from around the country attended in-person to hear from and network with suppliers in the luxury space. 

During the event, nineteen suppliers shared how they define luxury and what sets them apart. They also provided tips on how to understand the mindset of luxury clients. Attendees participated in group discussions aboutbuilding relationships, being an "end-to-end" travel advisor, and the role of AI in operating a travel business. Crystal Cruises Vice President of Trade Sales Glen Rothe delivered the keynote address.  

Looking at the host agency's booking trends, it's clear that authentic local experiences, wellness opportunities, and upscale dining are all on the rise. Affluent travelers are prioritizing new adventures beyond the typical vacation experience. 

As a host agency, KHM Travel Group has seen a rapid 30% increase with its luxury suppliers in 2024. Sales have skyrocketed with AliveXperiences, Kensington Tours, Regent Seven Seas, Silversea, and Viking. 

"Our biggest suggestion to our advisors is to specialize, listen, and be available to clients. With in-person events like The Luxury Symposium and our outstanding supplier relationships, we're supporting growth in the luxury market. Over the last ten years, there has been a major shift in the culture. Consumers expect great value and great service, but they also want elevated experiences. We're here to help our independent travel advisors offer luxury products and high-level service to meet this demand," said Vice President of Sales and Marketing Geoff Cox. 

One area for advisors to take note of when trying to break into the luxury market is evaluating if their brand reflects luxury. Word choice, imagery, and the entire booking experience can help a travel advisor stand out as a luxury travel expert. 

View photos including the complimentary attendee headshots from The Luxury Symposium at khm.io/luxury-24-photos. 

For more information about becoming a travel agent with KHM Travel Group, visit https://khmtravel.com.  

ABOUT KHM TRAVEL GROUP – KHM Travel Group is an award-winning host travel agency, currently supporting over 5,000 independent travel advisors across the United States. With an innovative education and support program, the KHM Travel Group team works to empower, educate, support, and promote independent travel agents in their journeys to build successful businesses. KHM Travel Group is driven by a passion for sharing knowledge and helping others experience the world.