Host agency offers new marketing education in person and online

(TRAVPR.COM) UNITED STATES - October 30th, 2024 - KHM Travel Group is tackling one of travel agents' biggest challenges by increasing its marketing support and resources. From online training courses to in-person sessions, and even one-on-one coaching, KHM Travel Group is making marketing education a priority. The host agency's in-house marketing team includes experts in social media, videography, photography, writing, graphic design, and sales.

In October, KHM Travel Group hosted two exclusive marketing-focused Seminars at Sea. The first was onboard Royal Caribbean's Allure of the Seas and included a session catered to new agents about gathering quality content to promote cruising. Experienced agents onboard learned from another presentation about marketing group cruises, which summarized important marketing tasks before, during, and after the cruise. This Seminar at Sea was offered as an extension of learning for those who have attended KHM Travel Group’s Boot Camps and Group Camp events.

The second Seminar at Sea was hosted in partnership with Carnival Cruise Line onboard Carnival Mardi Gras and focused on social media marketing. Much like the first Seminar at Sea, attendees learned hands on through presentations, fun activities, and one-on-one time with members of KHM Travel Group's marketing team.

"Marketing is often a struggle for both new and experienced agents, so we've invested in developing new tools and avenues for our team to connect with agents and share their knowledge. We realize that all agents can’t make it to our in-person events, so we've built a complete online Marketing Hub with hundreds of graphics and videos for agents to share. We also provide agents tips and new resources through our private Facebook group, email, and our blog. Educating agents and sharing strategies is one of our team's most rewarding experiences at KHM Travel Group," said Lisa Leone, Senior Marketing Manager.

Knowing that each agent's journey takes different paths, KHM Travel Group has also recently introduced personalized marketing appointments to its popular coaching program. Topics include Facebook (Meta) Business Pages for Beginners and Building a Marketing Plan & Best Practices. Requirements for scheduling a coaching call with the team include completing the "Destination: Marketing" online courses. These online courses were recently enhanced with new sessions on Facebook & Instagram, Meta Business Suite, YouTube, TikTok, and Marketing Beyond the Screen.

Learn more about KHM Travel Group's marketing support here: https://youtu.be/x0onyMxPchA

For more information about becoming a travel agent with KHM Travel Group, visit https://khmtravel.com.

ABOUT KHM TRAVEL GROUP – KHM Travel Group is an award-winning host travel agency, currently supporting over 5,000 independent travel advisors across the United States. With an innovative education and support program, the KHM Travel Group team works to empower, educate, support, and promote independent travel agents in their journeys to build successful businesses. KHM Travel Group is driven by a set of People First Core Values and passion for helping others experience the world.   

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