Citybus proudly launches ‘HK City Sightseeing,’ a brand-new tourism brand for Hong Kong, to support the Government in its strategy to grow the tourism industry and the wider economy. Tourists can enjoy a refreshing and immersive experience on our upgraded open-top bus fleet in conjunction with our new mobile application ‘HK Sightseeing’ delivering an unrivalled experience and story about Hong Kong.
HONG KONG, CHINA - November 21st, 2024 - Citybus proudly launches ‘HK City Sightseeing,’ a brand-new tourism brand for Hong Kong, to support the Government in its strategy to grow the tourism industry and the wider economy. Tourists can enjoy a refreshing and immersive experience on our upgraded open-top bus fleet in conjunction with our new mobile application ‘HK Sightseeing’ delivering an unrivalled experience and story about Hong Kong. Leveraging on our unique advantage as the only hop-on hop-off open-top bus tour operator, with an extensive bus network covering the main boundary control points along with the airport and all the major tourist attractions in Hong Kong Island and Kowloon, we are proud to also introduce our new sightseeing passes under the new brand of ‘Citybus+’.
The innovative ‘Citybus+’ range of sightseeing passes is the ‘connector’ to multiple boundary control points, the airport and extending across the whole city was part of our extensive bus network. With these special bundle offerings, tourists can now enjoy unlimited rides on our bus network, including the exclusive hop-on-hop-off experience of our ‘HK City Sightseeing’ open-top buses, which now offer departures of up to every 8-minutes to all key tourist attractions in Hong Kong along with connections to retail outlets and Hong Kongs incredible array of food and beverage options both day and night. We have made a substantive investment of over HKD $30 million to expand and upgrade our open-top sightseeing bus product and to develop a dedicated and comprehensive user-friendly mobile application, ‘HK Sightseeing,’ using cutting edge technologies and providing unique experiences and tours along with special offers to all travellers.
This morning, a grand launching ceremony was held at the iconic Tsim Sha Tsui promenade, a premier tourism hotspot in Hong Kong. Officiated by Mr Kevin YEUNG Yun-hung, GBS, JP, Secretary for Culture, Sports and Tourism of the Hong Kong SAR Government, Hon YIU Pak-leung, MH, JP, Legislative Council Member of the Functional Constituency – Tourism along with a number of other special guests from government and industry, we all together celebrated the inauguration of this new tourism product and a proud brand of Hong Kong, heralding the dawn of a new and revitalized chapter for the tourism industry.
Mr Richard Hall, the Managing Director of Citybus, underscored that the new tourism brand is designed to and will help accelerate the city’s economic growth. ‘Citybus has been invigorated by the Chief Executives recent Policy Address to further boost tourist arrivals, particularly from mainland China and we anticipate even more exciting opportunities ahead. Along with the unveil of our incredible and innovative tourism ticketing solution Citybus+ also unveiled today we are further enhancing Hong Kongs public transport experience in a system that is already the best in the world.’
He continued, ‘HK City Sightseeing will be seen as the “super connector” through enhancing every visitor’s experience by connecting up every aspect of their journey and visit to Hong Kong. After extensive research and consultation, we are proud to be not only providing a product and services that physically links up all the key tourism destinations and attractions, but also establishing strong partnerships and collaborations across the tourism, retail, hospitality and food and beverage sectors along with other supporting organizations to generate prosperity and drive success for all and Hong Kong.’
The Citybus+ range of Sightseeing Passes are an unprecedented offering designed to leverage the opportunities for travel within our extensive bus network and redefine the travel experience in Hong Kong with a wide range of tailored solutions for all our customers.
Citybus+ Voyager
‘Citybus+ Voyager’ is the all-in-one travel pass designed for exploring the rich and deep culture of our vibrant city. This exclusive pass facilitates unlimited rides on all franchised buses operated by Citybus and Cityflyer, embodying the optimum travel experience. It is available for HK$400 and valid for 72 hours, taking care of all your transportation expenses throughout your adventures as a ‘Voyager’.
Citybus+ Explorer
The new ‘Citybus+ Explorer’ is the best choice for city walks and exploration. It provides unlimited rides across our entire Urban and New Territories bus network, as well as all of our HK City Sightseeing routes. This flexible ticket is available only at HK$320 and valid for 48 hours.
The newly unveiled ‘HK City Sightseeing’ open-top bus is a key product promoting cultural experiences in Hong Kong. This unique open-top bus, adorned with a bold new logo and a vibrant livery designed by renowned local illustrator Don Mak, which artfully blends the traditional aesthetics of Hong Kong with its iconic attractions. These vehicles have been fully refurbished and upgraded with superior facilities including panoramic glass sunroofs, sliding windows and new seating, along with state-of-the-art technology on board, ensuring year-round comfort and operations.
With the parallel launch of our brand new all-in-one digital mobile application, ‘HK Sightseeing,’ tourists can now effortlessly explore Hong Kong, plan their journeys and purchase one of the Citybus+ Sightseeing Passes to board the bus within a single platform, enjoying the very best value and unparalleled accessibility to all the tourism products available in the market. The HK Sightseeing app also offers an immersive experience with real-time multilingual commentaries on all our sightseeing routes, suggestions for sightseeing experiences and links to many of Hong Kong’s major attractions along with special discounts and offers from our commercial partners in the tourism, retail, hospitality and the F&B sectors. The application is now available on the App Store and Google Play Store and is also compatible with other android platforms.
As we look into a bright future, Citybus will continue to strengthen its partnerships and collaborations with key tourism partners and unveil further exciting partnerships and discounted offers. With this strategic vison, the company is well-positioned to further enhance our competitiveness, paving the way for increasing long-term revenues and the continuance of a successful bus operating model and Hong Kong.
Citybus was established in 1979 with only one double deck bus in Hong Kong. Through innovation and excellent service delivery, Citybus has grown to operate over 1,700 buses across Hong Kong Island, Kowloon and the New Territories and employs over 5,000 staff to serve over 1.1 million customers daily. We have an industry leading bus fleet with both electric and hydrogen buses, and all buses operating at Euro5 emissions standard or above.
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