Sol Meliá is the most well-known hotel company in Spain and is the first hotel chain mentioned by 25.4% of the population

(TRAVPR.COM) SPAIN – 16th March, 2010 - Sol Meliá is the most well-known hotel company in Spain and is the first hotel chain mentioned by 25.4% of the population according to the 3rd edition of the Hotel Barometer published by the Spanish Hotel Managers Association.

The survey carried out by the consultancy Simple Lógica shows a significant change for the leading Spanish hotel company compared to the 2007 and 2008 editions, making it the most well-known of all of the Spanish hotel brands, named in first position by one in four Spanish people.

These results confirm the conclusions of the recent survey by TNS for Sol Meliá which also named the Majorcan hotel chain as the most well-known in Spain, recognised by 93% of the people surveyed. The 20 best-known brands also included several of the individual brands operated by Sol Meliá, such as Meliá (positioned at number two), Gran Meliá, Tryp, Sol and Me by Meliá.

The company founded by Gabriel Escarrer is not only the best-known amongst Spanish people, but it is also ranked third amongst Spanish companies that generate the highest degree of confidence according to 2009 Business Confidence Barometer survey organised by Future Brand who questioned more than 3,000 business professionals and students.

About Sol Meliá

Sol Meliá was founded in 1956 in Palma de Mallorca (Spain) and is the world’s leading resort hotel chain, as well as Spain’s leading hotel chain in both the business and leisure markets. It currently provides more than 300 hotels in 28 countries on 4 continents under its brands: Gran Meliá, Meliá, ME, Innside, Tryp, Sol, Paradisus and Sol Meliá Vacation Club. www.solmelia.com

Sol Meliá is the hotel company with the greatest number of properties in the exclusive club of “The Leading Hotels of the World” (seven hotels). In 2006, the “Corporate Reputation Institute” of New York ranked the company amongst the corporations with the best reputation in the world, the leading hotel company and the second highest ranked company in the travel industry. Sol Meliá is the only travel company included in the exclusive “Footse4Good Ibex” Spanish stock market index, and is the third ranked company in Spain amongst companies which generate the greatest degree of confidence and in the top three hotel chains for reputation.

In 2008 the company approved its Global Sustainability Policy and in 2009 it was named the first “Biosphere Hotel Company” by the Responsible Tourism Institute, supported by UNESCO.

The company currently employs more than 34,000 people worldwide with staff from over 80 different countries. The company fully respects equal rights and balance in its contracting of male and female staff and 10% of its workforce is made up of immigrants.

For more information:

Please contact Georgina@thinktmb.com

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