Award-winning hospitality leader and Travel + Leisure Asia #4 Best GM in Thailand joins Jaymart Group Holdings to spearhead strategic growth across luxury hotels, F&B, and community retail.

(TRAVPR.COM) THAILAND - March 23rd, 2026 - FOR IMMEDIATE RELEASE

Chin Pitak Norathepkitti Appointed Senior Vice President of Hospitality at Jaymart Group Holdings

Award-Winning Hospitality Leader to Spearhead Strategic Growth Across Diverse Portfolio Including Hotels, F&B, and Community Retail

BANGKOK, THAILAND – September 2025 – Jaymart Group Holdings Public Company Limited, a leading diversified Thai conglomerate listed on the Stock Exchange of Thailand, today announced the appointment of Chin Pitak Norathepkitti as Senior Vice President of Hospitality, effective September 1, 2025. In this newly created executive role, Chin will provide strategic direction and operational oversight for the group's expanding hospitality portfolio, which includes luxury hotels, F&B operations, and eight community malls under JAS Assets Public Company Limited.

The appointment reinforces Jaymart Group's commitment to elevating its hospitality and retail assets through world-class operational excellence and strategic asset management. Chin brings nearly 20 years of proven luxury hospitality leadership across Southeast Asia, most recently serving as General Manager of Anantara Chiang Mai Resort, where he was recognized as #4 Best General Manager in Thailand by Travel + Leisure Asia's Luxury Awards 2025—the only Minor Hotels general manager to reach the prestigious industry finals.

Strategic Portfolio Oversight

In his new capacity, Chin will oversee operational performance and strategic development across Jaymart Group's diverse hospitality assets, including:

• SENS Hotel Bangkok – Contemporary lifestyle hotel in the Ramintra area of Bangkok
• J Valley Resort, Chiang Mai – Nature-immersive destination in Mae Rim featuring waterfall views and mountain lifestyle experiences
• Anantara Chiang Mai Resort (asset management) – Flagship luxury resort in Northern Thailand
• JRG F&B Group – Strategic dining partnerships with multiple franchise partners
• The JAS Community Mall Network – Eight properties totaling 150,000+ sqm of retail and community space across Bangkok and surrounding areas

Proven Track Record of Excellence

Chin's appointment follows a distinguished tenure as General Manager of Anantara Chiang Mai Resort (May 2022 - May 2025), where he achieved:

Record-Breaking Financial Performance:

• Delivered record revenue growth every consecutive year, surpassing the property's previous all-time revenue record set in 2018
• Achieved market-leading RevPAR growth versus competitive set
• Consistently exceeded GOP budget targets with strong operational discipline

Crisis Leadership & Business Continuity: In September-October 2024, Chin led the property through an unprecedented dual-flood event affecting 80% of resort infrastructure—the worst flooding in the property's 15-year history. Under his decisive leadership:

• Safely evacuated 450+ guests and staff with zero injuries
• Achieved full property reopening in just 17 days (October 21, 2024)
• Secured business interruption insurance recovery
• Implemented permanent flood protection infrastructure
• Maintained team morale and prevented staff attrition during the crisis

Industry Recognition:

• #4 Best General Manager in Thailand – Travel + Leisure Asia Luxury Awards 2025 (only Minor Hotels GM to reach finals)
• Property awards: Travel + Leisure Top 500 Hotels in the World (2022, 2023), Condé Nast Traveler Top 15 Resorts Thailand (2022), Michelin Guide "Most Beautiful Hotels Thailand"
• Led property to Top 3 TripAdvisor ranking for Chiang Mai restaurants (Bodhi Terrace and The 1921 House)

Revenue Innovation:

• Launched signature "JAO Ping" luxury river cruise experience with strong GOP contribution
• Developed rooftop bar concept with rapid ROI
• Created F&B partnerships with Michelin-recognized chefs
• Positioned property as Northern Thailand's premier luxury destination

A Career Built on Excellence

Prior to Anantara Chiang Mai, Chin's career includes General Manager roles at:

• InterContinental Khao Yai Resort (IHG) – June-August 2025
• Anantara Angkor Resort, Siem Reap, Cambodia (Minor Hotels) – Navigated complete COVID-19 crisis-to-recovery cycle (2020-2022)
• Sofitel Luang Prabang & 3 Nagas MGallery, Luang Prabang, Laos (Accor) – Cluster General Manager overseeing two UNESCO heritage properties (2017-2020)

His commercial foundation was built through senior sales leadership roles including Director of Sales at Sofitel Bangkok Sukhumvit and Sales Manager at Four Seasons Hotel Bangkok (now Anantara Siam Bangkok).

Global Expertise, Local Impact

Chin's international experience spans luxury hotel operations across Thailand, Cambodia, and Laos, with deep expertise in representing properties under prestigious global consortia programs including Virtuoso, American Express Fine Hotels & Resorts, Signature Travel Network, and Traveller Made. This commercial sophistication, combined with operational rigor, positions him to elevate Jaymart Group's hospitality assets to compete at the highest international standards.

Beyond operations, Chin is committed to developing Thailand's next generation of hospitality leaders. He serves as Part-Time Lecturer at Dusit Thani College, where he created the acclaimed "Owner's Playbook" executive training program focusing on GOP analysis and asset management, and previously taught Tourism Management at Assumption University's MBA program (2011-2017).

Vision for the Future

"I am honored to join Jaymart Group Holdings at this pivotal moment in the company's hospitality journey," said Chin Pitak Norathepkitti, Senior Vice President of Hospitality. "Jaymart Group has built an impressive portfolio of assets with tremendous untapped potential. My vision is to create a unified operational framework that delivers exceptional guest experiences, drives consistent GOP growth, and maximizes long-term asset value across hotels, F&B, and retail. Whether it's SENS Hotel redefining urban lifestyle hospitality in Bangkok's Ramintra area, J Valley Resort capturing the burgeoning nature-immersive market in Chiang Mai's mountains, or our community malls becoming true lifestyle destinations, we will differentiate through authentic Thai hospitality, innovative concepts, and disciplined execution. I look forward to working alongside our talented teams to write the next chapter of excellence for Jaymart Group's hospitality division."

Education & Credentials

Chin holds a Master of Arts in Tourism Management from Monash University (Australia) and a Bachelor of Fine and Applied Arts (Drama/Film Directing) from Thammasat University (Thailand). His interdisciplinary background uniquely positions him to blend creative storytelling with analytical rigor—a combination that has defined his approach to creating memorable guest experiences grounded in strong financial performance.

About Jaymart Group Holdings Public Company Limited

Founded in 1988 by Mr. Adisak Sukumvitaya and Ms. Yuvadee Pong-Acha, Jaymart Group Holdings Public Company Limited (SET: JMART) is a diversified Thai conglomerate with strategic investments across multiple high-growth sectors. Listed on the Stock Exchange of Thailand since 2009, the company has grown to become a leading holding company with a focus on creating synergies across its diverse business portfolio.

Core Business Segments:

• Telecommunications Retail: Jaymart Mobile operates one of Thailand's largest mobile phone retail networks with over 200 stores nationwide
• Real Estate & Community Retail: JAS Assets Public Company Limited develops and operates community malls ("The JAS," "The JAS Urban," "JAS Village") and IT retail spaces under the "IT Junction" brand
• Hospitality: Growing portfolio of hotels, resorts, and F&B partnerships focused on urban lifestyle and nature-immersive experiences
• Financial Services: Strategic partnerships in fintech and consumer finance through J Fintech and other joint ventures
• Strategic Investments: Portfolio companies including JMT Network Services PCL (debt management), Singer Thailand PCL (direct sales and hire purchase), and various other growth investments

The group's business philosophy centers on "The Power of Synergy" – leveraging complementary capabilities across its ecosystem to create sustainable competitive advantages and maximize stakeholder value. With headquarters at Jaymart Building on Ramkhamhaeng Road, Bangkok, the company employs thousands across Thailand and continues to expand its presence in high-potential sectors aligned with Thailand's economic development.

For media inquiries, please contact:

Corporate Communications
Jaymart Group Holdings Public Company Limited
187, 189 Jaymart Building, Ramkhamhaeng Road
Rat Phatthana, Saphan Sung, Bangkok 10240
Tel: +66 2 483 7979
Email: customerservice@jaymart.co.th
Website: www.jaymart.co.th

MEDIA ASSETS AVAILABLE:

• High-resolution executive portrait

INTERVIEW OPPORTUNITIES: Chin Pitak Norathepkitti is available for media interviews. Please contact Corporate Communications to schedule.

###