Subsidiary airline Iberia Express is to work with e-commerce marketing experts FusePump to improve their online marketing programme.

(TRAVPR.COM) UK - January 7th, 2013 -

Iberia Express, Iberia Airline’s subsidiary airline, is to work with e-commerce marketing experts FusePump to improve their marketing programme. Iberia Express has been in operation since 2012 and offers short and medium-haul flights within Europe at a subsidised cost.

FusePump are creating an optimised data feed for Iberia Express which can then be integrated into their affiliate programme, in partnership with affiliate network Zanox. FusePump are also building Iberia Express an API so that their feed can be more easily distributed into some travel search engines.

Iberia Express are hoping that with the new API and data feeds created by FusePump, they will be able to integrate with partners and online channels they could not before. They will also now have more control over the data that is integrated with their partners.

Robert Mulet, Head of Marketing at Iberia Express, is excited about the collaboration with FusePump on the Iberia Express marketing programme.

“We’re really looking forward to working with FusePump, as it will make us much more efficient at selling through direct channels. We’ve already seen a difference, as we are now able to integrate our products into several online channels.”

Iberia Express are also utilising FusePump’s affiliate marketing tools so that it is easier for their affiliates to promote their travel deals in the affiliate channel. The FusePump FeedCreator allows the affiliates to select specific products (such as internal Spanish flights only), from within the Iberia Express feed. Affiliates can then use the FusePump AdCreator to create dynamic advertising (using the selected offers) that appeals directly to their audience.

Helena Barroso Zarco, Business Development Manager at FusePump, thinks that the partnership will be extremely beneficial.

“Once FusePump fully understood Iberia Express needs, we designed a bespoke solution which perfectly covers their needs. We are looking forward to launching this new project and being able to help Iberia Express to optimise their conversions.”

About FusePump
FusePump provide simple and profitable marketing technology solutions for e-commerce retailers. FusePump’s e-commerce marketing platform allows websites to effectively promote their products in all the major online channels (affiliate, comparison shopping, marketplaces, search, display etc.) with little or no technical effort, improving the consumer buying experience and driving increased sales. www.fusepump.com

About Iberia Express
Iberia Express is Iberia's new subsidiary company, operating short and medium-haul flights. The airline, based in Madrid, began its operations on the 25th of March 2012. It has since been included amongst the top six airline companies flying out of Barajas, reaching one and a half million passengers in the first six months of activity, and with a punctuality level of 94%. www.iberiaexpress.com/en/

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