New initiative unveiled by Mission Hills China to promote sustainable eco-tourism

(TRAVPR.COM) CHINA - January 28th, 2013 -

WORLD’S LARGEST GOLF CLUB & SPA RESORT CREATES THE WORLD’S BIGGEST QR CODE 

New initiative unveiled by Mission Hills China to promote sustainable eco-tourism

January 28, Shenzhen – Some 2,000 employees of luxury golf and spa resort Mission Hills came together today to form the largest Human QR Code in an effort to promote eco-tourism to the world and to make sustainable tourism a global reality.

The gigantic real life QR Code was created by staff carrying umbrellas and gathering at the Mission Hills driving range in Shenzhen, China. The aerial photo, taken from a height of 270 feet, is readable by a QR scanner and takes smartphone users to a campaign website promoting sustainable eco-tourism.

The first Mission Hills Resort was developed on a piece of barren land that was considered too acidic for plantation. For 20 years, Mission Hills has strived for ecological equilibrium by preserving the natural landscape in all its developments. The scale of the Mission Hills development has been such that it was accredited the World’s Largest Golf Club and Spa Resort by the Guinness World Records TM.

Mission Hills has invested some US$ 50 million on the implementation of an environmental sustainability program that encompasses everything from air quality monitoring to energy, water, waste, and carbon emissions management in a concerted effort to prove that modern day golf course management can go hand in hand with eco-tourism development and environmental protection and sustainability.

Speaking about the initiative, Dr. Ken Chu, Chairman and CEO of Mission Hills Group said, “We are committed to building a sustainable and environmentally responsible leisure and tourism business that makes a positive economic, cultural and environmental impact on the local community and region. It is encouraging to see how businesses, destinations, and organizations from around the globe are setting new standards and achievements in sustainable tourism.”

“At Mission Hills, we are working interminably to improve our sustainability, ecological and environmental records and contributions. We have a good story to tell and want to do so in a way that is both entertaining and engaging for the world to see.” continued Chu.

In an effort to promote sustainable eco-tourism and in celebration of Mission Hills’ 20th anniversary, the Group is giving away twenty 3 day / 2 night Romantic Premier Spa Suite Getaway packages at Mission Hills Haikou Resort on the tropical island of Hainan. When users scan the QR Code, they will be directed to a campaign website to answer three simple questions related to sustainable eco-tourism. Those who complete the questions with the correct answers will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at USD 2,600.

For detailed information and exciting photos about the Human QR Code formation, please visit the campaign website: http://www.missionhillschina.com/qr/

Or click the link to scan the QR Code:   

http://www.missionhillschina.com/images/mhqrcode.jpg

Note to Editors: Mission Hills is the Winner of the Gold Award of Environmentally Sustainable Projects and Winner for Natural Project – Environmentally Sustainable Projects in the International Awards for the Livable Communities and Bursary Awards (LivCom Awards). In 2012, Mission Hills Resorts in Shenzhen, Dongguan and Haikou have been awarded the Gold Award in the International category of The Green Apple Awards 2012 for Environmental Best Practice. This is the first China project which ever achieved Golden awards in this prestigious award.

In 2011, Mission Hills was named National 5A Level Tourist Attraction by the country’s National Tourism Administration, the highest level of China's tourist attraction. It also won the Green Management Award (Large Corporation) – Service Provider, organized by Hong Kong Green Awards and named the National Low-Carbon Tourism Demonstration Area by All-China Environment Federation.

For further information, please contact:
Ms. Sundi Shi
Mission Hills China
Telephone: (86 755) 2802 0888 Ext.36022
Email: sundishi@missionhillschina.com

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