Ranking reconfirms SAA's dedication and focus on strategic objectives to improve customer value proposition

(TRAVPR.COM) SOUTH AFRICA - February 13th, 2013 - South African Airways (SAA) has been awarded the 4-Star Airline ranking for 2013 by Skytrax, the independent, global airline rating organisation. The 4-Star Airline ranking recognises quality improvement in South African Airways onboard product and service and a number of changes to the home base airport customer experience.

Edward Plaisted, CEO of Skytrax said: "SAA have maintained quality levels throughout the past year while delivering a solid product and service standard to their customers, making their 4-Star ranking well-deserved. The Skytrax Star Ranking audit examines more than 800 areas of product and service delivery, across all areas of the airport operations and the cabin experience, and demonstrates that South African Airways passengers can look forward to a high quality of product and service. Skytrax Star Ranking provides an accurate and independent guide for travellers around the world, and 4-Star is a most respected category for an airline”

SAA’s Customer Service Executive, Suretha Cruse said “Accolades and rankings such as this one from Skytrax reconfirms that our dedication and focus on strategic objectives to improve our customer value proposition will ensure that we eventually become a fully-sustainable business that can compete successfully in the global airline market in the near future.

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