Kurumba Maldives is set on a tropical island in the North Male’ atoll conveniently a brief 10 minute speed boat ride away from the airport. Dotted with coconut trees that are the island’s namesake, Kurumba was the first private island resort in the Maldives. Lush tropical gardens, white sandy beaches and a vibrant house reef are the hallmarks of this classic Maldivian resort.
(TRAVPR.COM) MALDIVES - March 29th, 2013 - Kurumba, the iconic first resort in the Maldives, has launched a dramatic new corporate identity to introduce its US$3 million refurbishment.
Incorporating a whimsical paintbrush effect and contemporary typography, The Maldives in Full Colour identity plays on Kurumba’s dynamic personality, talking directly to its rich 40-year history, uniquely colourful character and multi-dimensional offering.
The new identity, created by specialist brand and communications agency QUO, will be brought to life through the resort’s new website, a brand movie and in all resort collateral.
It follows a comprehensive upgrade to Kurumba’s key facilities, which began in 2011 and was completed at the end of 2012.
With the aim of creating a more contemporary, inviting experience for guests, the refurbishment saw the application of lighter tones, exceptional furnishings and playful touches to the 154 guestrooms and 18 villas, while public areas were also treated to a major redesign incorporating a fresh design with splashes of colour, new fittings and lighter treatments.
So far, reaction to the refurbishment has been exceptional, with guests responding extremely positively to the changes.
Combined with the new visual identity, the refurbishment marks a considerable investment in Kurumba’s future, positioning the resort at the forefront of creativity in the Maldives and continuing its status as a pioneer in the country’s tourism industry.
Said Mr MU Maniku, Chairman of Universal Enterprises: “Kurumba Maldives is an icon in the Maldives and our mission is to maintain its position as a shining light for our destination. We are immensely proud of our history, while at the same time are dedicated to a philosophy of continual improvement, ensuring we can continue to offer an innovative guest experience.
“I am delighted with the new brand identity and truly believe that Maldives in Full Colour represents our home,” said General Manager Jason Kruse. “We are focused on a creative guest journey that highlights the heart of the Maldives, exceeds guest expectations and allows our guests to feel the true spirit of the Maldives.”
About Kurumba Maldives
The very first private island resort in the Maldives when it opened its doors in 1972, Kurumba draws on its proud history, charismatic character and heartfelt service, to offer compelling and diverse experiences amid a stunning island setting.
Conveniently located just 10 minutes by speedboat from the airport and Malé, the resort offers nine distinct styles of accommodation, eight different restaurant outlets, as well a rich variety of recreation and entertainment activities suitable for honeymooners and families alike.
Over the years, Kurumba has played host to a variety of foreign dignitary and heads of stated, including Indian Prime Minister Dr. Manmohan Singh, former UN Secretary-General Kofi Annan, and US Presidents Bill Clinton, George H.W. Bush and George W. Bush. It has also been the recipient of numerous Resort accolades and awards, including Maldives Leading Hotel (World Travel Awards) in 2010 and 2011, and Trip Advisor Travellers Choice Award for Best Service and Luxury (2013).
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