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CASE STUDY: HOW MACAU.COM GAINED 5,000 NEW FACEBOOK FANS IN 3 WEEKS!
Industry: Marketing       

Macau.com (www.macau.com) put together a three week long Getaway to Macau Facebook contest targeting Hong Kong-based users

(TRAVPR.COM) HONG KONG - April 29th, 2013 - MACAU, April 16, 2013 -- In the post-Chinese New Year lead-up to Easter holidays, Macau.com (www.macau.com) put together a three week long Getaway to Macau Facebook contest targeting Hong Kong-based users. Participants – who like’d Macau.com’s page and answered questions about Macau.com to enter - could win a stay at StarWorld Hotel Macau and a meal for two at the hotel’s acclaimed Japanese restaurant Inagiku.

With more than 5,000 entries - many from Macau's neighboring Facebook hotbed of Hong Kong - Macau.com increased page views by more than 30,000 and expanded its base of social media-savvy post-80’s consumers with buying power.

Marketing Strategy:

·       Email: Macau.com send out colorful and interactive email newsletters (eDMs) to their database of 150,000 subscribers  - alerting them of the upcoming contest once per week over the campaign period.

·       Facebook Contest Accessibility: Macau.com got together with app developers to create their bilingual (English and Traditional Chinese) quiz so that it was accessible to its target demographic.

·       Ignite Media Strengths: Macau.com also enlisted in the help of their sister brands at Ignite Media Group such as Qoos.com, and AomenTV to help spread the message of this campaign.

·       PR Impact: And let’s not forget about the targeted press releases that went public on day 1 of the contest.

Results:

Macau.com Facebook fans increased rapidly each day, with more than 5,000 new Facebook fans playing to win! Of these new fans, 81% were from Hong Kong, while other fans ranged across Asia from China and Macau to Korea and Singapore. Overall, Macau.com’s Facebook page now has over 184,000 fans.

 

At the same time Macau.com gained valuable insight about the interests of Macau tourists. Participants were asked to summarize what sort of activities they were looking to do in Macau. Replies ranged from the happily hedonistic to wishes of world peace, and spanned Macau's new resorts to its historical heritage sites:

One fun-lover quoted: “Take helicopter ride to Macau, and play Texas Poker, buy souvenirs and watch The House of Dancing Water.”

Meanwhile an altruistic fan said: “Hang thousands of paper cranes in the Ruins of St Paul, in order to promote love and blessings of the world.”

ABOUT MACAU.COM
 Macau.com (www.macau.com) is the premier destination marketing and travel platform for hotel accommodation, shows, and travel products for Macau as well as Hong Kong and Southern Mainland China. The online content covers every aspect of the Macau experience from tourist and event information, to fine dining recommendations through the popular food and beverage channel - Tasting Kitchen - to shopping, resorts, and entertainment. Macau.com's services are targeted for Macau-bound travelers visiting from Mainland China, Hong Kong and high growth origin markets including Southeast Asia, Taiwan, Australia, Japan and Korea. Macau.com is a member of Ignite Media Group (www.igniteasia.com).

PRESS CONTACT
Ms. Crystal Tai
Director of Communications
Ignite Media Group
E-mail:

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CONTACT INFORMATION
Name: Crystal Tai
Company: Ignite Media Group
Phone: 852 2642 0008
Email: ctai@igniteasia.com
Web:
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