When Greg Raiff founded PJS in 2003, his strategy in a highly competitive market was to build a customer base one client at a time, and personally.
(TRAVPR.COM) USA - June 6th, 2013 - Seabrook, NH -- Private Jet Services Group (PJS) just had a brand makeover, including its logo and website, to reflect growth, and new focuses in business aviation.
“Our company continues to grow and change. Since 2008, our business has grown roughly 45 percent a year, which is a huge upswing in a down market. This image update was made to reflect our new strategy and focus,” said Greg Raiff, founder of PJS.
When Greg Raiff founded PJS in 2003, his strategy in a highly competitive market was to build a customer base one client at a time, and personally. Today, the aviation consultancy handles more than 1,000 flights a year and employs more than 24 people across the country, and Raiff credits his company’s philosophy with its success.
The new brand platform was designed by London-based marketing firm 400 to channel the old brand, while keeping up with modern design trends. “The new logo is meant to resemble the fan on a jet engine and should speak to the custom nature of our services. We have also updated our website and branding to reflect our position as a corporate consultancy,” according to Raiff. The site, http://pjsgroup.com/, was designed andimplemented by Vital Design, in Portsmouth NH.
PJS (link to: http://pjsgroup.com/) is now one of the three largest private aviation consultancies in North America. Its clients include Fortune 500 companies, professional sports teams, high-profile celebrities, private fliers and government workers. It offers fully tailored on-demand charter services to its clients as well as a bevy of services to the aircraft owners the company works with, including aircraft management, sales brokerage and consulting.
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