Hidden Pousadas Brazil, the leading representation for pousada accommodation in Brazil, has launched a new marketing campaign ‘HIDDEN PARADISE BRAZIL’, sponsored by TAP Portugal airlines, which aims to boost regional tourism and showcase the ecological charm and natural beauty of lesser known destinations in Brazil.
(TRAVPR.COM) BRAZIL - June 27th, 2013 - Hidden Pousadas Brazil, the leading representation for pousada accommodation in Brazil, has launched a new marketing campaign ‘HIDDEN PARADISE BRAZIL’, which aims to boost regional tourism and showcase the ecological charm and natural beauty of lesser known destinations in Brazil. Sponsored by TAP Portugal airlines, the campaign envisages press visits to publicise these destinations and promote the concept of pousadas as an alternative and desirable accommodation option outside major cities.
'Pousada’ is the term used to describe Brazil’s independently owned B&Bs, guesthouses, boutique hotels and eco and farm lodges. These small businesses owned by Brazilians and foreign nationals alike, are rapidly becoming the life-blood of tourism in many coastal and rural regions off the beaten track in Brazil. However, they are rarely supported by tourism campaigns or government incentives and traditionally suffer from very low occupation rates throughout much of the year.
The HIDDEN PARADISE BRAZIL campaign will specifically focus on stimulating international tourism in low season when prices drop, availability is easier and the weather frequently better. Specially curated information on www.hiddenpousadasbrazil.com and the company’s blog www.hiddenpousadasbrazil.com/brazil-blog will showcase the destinations, attractions and accommodation options as well as detailing the safest and most practical ways to get there and the best time of year to go.
“Brazil receives just a 5th of South America’s international visitors and it is one of the Brazilian government’s priorities is to double its foreign tourism over the next 5 years. We believe this largely depends on capturing the ‘Independent Traveller’ market and that means giving them the essential tools in English to plan their trip online, with confidence and ease. Rio de Janeiro, Iguaçu Falls and the Amazon are already well and truly on the Brazil tourist map. However, travel a bit further and there are hundreds of equally beautiful ‘hidden paradises’ just waiting to be discovered. This campaign supports our partner pousadas whilst at the same time promoting sustainable tourism in all the areas covered,” explains Alison McGowan Founder & CEO, Hidden Pousadas Brazil.
For more information visit: www.hiddenpousadasbrazil.com. Follow @HiddenPousadas and discover #HiddenParadiseBrazil on Twitter, Facebook & Pinterest.
ENDS
For further information and images or to arrange press trips contact:
Fola Odumosu: E: fola@hiddenpousadasbrazil.com
NOTES TO EDITOR
About Hidden Pousadas Brazil
Founded in 2008 by Alison McGowan, who lives in Rio de Janeiro, HIDDEN POUSADAS BRAZIL is the leading marketer of Brazil’s off beat pousada accommodation - eco-lodges, guesthouses, inns, bed & breakfasts and boutique hotels. Hidden Pousadas Brazil promotes Brazil as an extraordinary new destination for foreign travellers and champions pousada accommodation as the most authentic way to experience the country away from mass tourism. Alongside this is its ambition is to increase international reservations for pousadas across the country and to promote sustainable tourism. The HIDDEN POUSADAS BRAZIL web portal - www.hiddenpousadasbrazil.com is a special collection of personally visited and recommended pousadas in Brazil’s most beautiful locations. Quality and price range from the cheap and cheerful to super luxurious and visitors to the site get detailed information, personal recommendations, travel advice and a bookings service in English as well as Portuguese.
About TAP Portugal
TAP Portugal is the leading airline to Portugal from the UK, travelling to numerous destinations within Europe and beyond. There are 74 weekly flights from the UK to Brazil, making TAP the most frequent flyer to the country, offering an extensive range of 10 destinations within the country and excellent onward connections throughout Brazil with its airline partners. Outside of Portugal, TAP serves a total of 75 destinations in 35 countries worldwide, including 45 European destinations and connections to Africa, North and South America - www.flytap.com.
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