Brand Reputation Management Software Adapted For Timeshare Industry

(TRAVPR.COM) UNITED STATES - August 21st, 2013 - The INTUITION Brand Marketing service operated by Perspective Group, the leading Public Relations and Multimedia company globally for the timeshare and vacation ownership industry has unveiled another major enhancement to its custom social media monitoring platform.

Brand Reputation Management is a key component of the INTUITION Brand Marketing service and its powerful social media monitoring platform includes a highly advanced sentiment analysis algorithm for auto-categorization of data into Positive, Neutral and Negative segments. However, the timeshare industry is a very niche market with a language all of its own and so INTUITION has adapted and enhanced its built-in sentiment analysis to more accurately identify common terminology frequently used by timeshare companies and timeshare owners in online content.

Nearly 1,000 new words and phrases have been added to the sentiment analysis tool, allowing INTUITION clients to more accurately identify online conversations about their brand, especially those that have negative views. Clients are then alerted by email in near real time and are able to react and respond in a more timely manner.

"Since taking delivery of our custom social media monitoring platform, we've continued to work closely with our provider to understand the full potential of the software, and to realize it based on industry specific needs." Said Paul Mattimoe, President & CEO, Perspective Group. "Creating these adaptations for the timeshare industry, combined with our extensive experience in industry-specific content creation, makes INTUITION the perfect choice for any timeshare company looking to increase their brand visibility and online reputation."

INTUITION specializes in the promotion and brand reputation management of resort developers and vendors operating within the timeshare and vacation ownership industry, offering a unique mix of traditional PR services, print advertising, online marketing and social media marketing, backed with the business intelligence of its own social media monitoring platform capable of highly complex tracking and competitive analysis.

For more information visit http://www.intuitionbyperspective.com

About INTUITION
Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com

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