Research has indicated that the average cost of a new business website with content management system (CMS) that is built from scratch by a reputable web developer or agency will cost upward of £3000. The Two Week Website from London-based umi Digital is a fully customised, CMS-inclusive site, created in the UK by award-winning British hotel and design professionals at a third of the average price of a website build.
With an extensive portfolio of website launches for the hospitality sector, umi Digital are aware that high-budget, time-intensive website builds aren’t a viable option for independent businesses. Self-build and template websites have become the only alternative, but often at the cost of the business’ brand and credibility. As a result, independent businesses have become reliant on commission-led online travel agencies as their main means of generating business leads.
In response, umi Digital have utilised their industry knowledge to refine and develop a unique system that reduces web development time by 80%, dramatically reducing the build time. With a selection of common travel industry structural and technical requirements already in place, their team of award-winning creatives are able to focus more time on producing a stunning front-end design to create a strong and trusted brand identity. This bespoke, targeted solution ensures that businesses receive a standards compliant, functional website that integrates their unique business requirements, including online booking software.
Umi Digital CEO Steve Lowy said “As a hotelier myself, I understand that hotel owners are keen to keep up with the current online trends but are very time poor. The Two Week Website takes the pressure off and gives hoteliers a brand new site in a fortnight that looks like it took a lot longer to make.”
Notes to editors:
• Umi Digital offers digital products and services to the hospitality and travel industry. Whether it be branding or web design services, or our own proven software products, umi Digital makes it simple to operate effectively in the online space for independent business in these sectors.
www.umidigital.co.uk
• The businessman behind the umi brand is the award-winning Steve Lowy, a board member of STAY WYSE and director of the British Education Travel Association (BETA). Umi reflects Steve’s passion for affordable quality in the tourism and hospitality industry.
• Book It With is an online booking engine developed by umi Digital that is available white-label, with very competitive commission rates and fully optimised to drive direct business to any hospitality or travel brand.
• Chat with umi Digital about the Two Week Website at:
Annual Hotel Conference 16-17th October 2013, Hilton Deansgate, Manchester
Independent Hotel Show, STAND 157, 30- 31st October 2013, Olympia, West Hall, London
World Travel Market, STAND TT482, 4-7th November 2013, Excel, London
