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SOUTH AFRICAN TOURISM SHOWCASES AT AKWAABA TRAVEL MARKET
Industry: Exhibitions       

South African Tourism, the national tourism agency responsible for the marketing of South Africa is showcasing at 9th Akwaaba Travel Market in Lagos collaborating with National Association of Nigeria Travel Agencies (NANTA) to encourage business travel and tourism between South Africa and Nigeria.

(TRAVPR.COM) NIGERIA - October 24th, 2013 - South African Tourism, the national tourism agency responsible for the marketing of South Africa is showcasing at 9th Akwaaba Travel Market in Lagos collaborating with National Association of Nigeria Travel Agencies (NANTA) to encourage business travel and tourism between South Africa and Nigeria.

South African Tourism will host its annual trade workshop event which is one of the leading attractions of the Akwaaba African Travel Market at the Eko hotel expo centre in Lagos scheduled to hold from 27th to 29th October this year.

The trade engagement presents a one-stop avenue for South African product owners and suppliers to meet with Nigeria trade in order to create a win-win business partnership for both parties and enhance travel trade between both countries.

South African Tourism booth will showcase exquisite varieties of South African travel product and offers for the Nigerian travellers at the Akwaaba African Travel Market exhibition.

South African Tourism will be leading about 20 South African products including hotels, tour operators, provincial tourism boards and the rainbow nation’s national airline carrier, South African Airways to the trade workshop.

Already confirmed to attend from the hotel sector are Tsogo Sun; Sun International; Protea hotels; Rezidor hotel group; 54 On Bath and Intercontinental hotel group.

Leading tour operators in South Africa including Syavaya tours; Legend tours and Welcome tours will be connecting with Nigeria travel trade at the trade workshop.

The tourism board of Johannesburg, the commercial hub of South Africa and Kwazulu-Natal Wildlife will showcase their rich tourism and travel attractions to potential buyers.

South African Tourism will also host a cocktail networking function for the participants to wine and dine in an atmosphere of relaxation to round-off the trade workshop.

The annual South African Tourism trade workshop is part of the trade marketing strategies that have built a robust business travel and tourism relationship between both countries over the years.

According to statistics from January to June this year, 40,097 Nigerians visited South Africa representing an impressive 15.9% increase from the figure of Nigerian travellers to South Africa last year during same period.

As a result, Nigerians are gradually and fast taking South Africa as their leisure and business travel destination of choice.

Recall, in 2011, South African Tourism and NANTA signed a joint marketing agreement involving a win-win synergy for both countries and further exposing Nigerian travel agents to workshops, seminars, training and Fam Trips for Nigerian travel professionals as well as enhance their proficiency and performance in the industry.

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Name: Mohammed Abdullahi
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