Leger Holidays Adopt Marketing Automation

(TRAVPR.COM) UNITED KINGDOM - November 11th, 2013 - Leger Holidays had been using a well-known email platform as their primary outbound email system with no visibility on market return. They were able to review total bookings, but could not determine which product was being sold as a result of specific marketing activities.

Leger Holidays needed a marketing automation system with the ability to send an unlimited number of emails at no additional monthly cost, to target customers based on their previous holiday bookings, and integrate with their active booking and reservation tool.

Having been a client of Flipping Brochures for over 7 years, Leger Holidays chose to use Flipping Brochures SalesFUSION system because of the value, ability to replace costs of outsourcing lead generation (with the web analytics tool), and UK Data Centre. Web analytics has helped them build profiles based on previous site/ brochure visits and use that information to target specific customers and prospects.

Michael Rhodes eCommerceManager of Leger Holidays said ““Because of the experience Flipping Travel Brochures have from being a UK Gold Certified partner of SalesFUSION and utilizing their digital brochure service which integrates with SalesFUSION, the choice was obvious. We used Flipping Travel Brochures to get us using the most relevant parts of SalesFUSION from day one. Now, seven months down the line, we are continuing to work with them to benefit from other functionality. We love the visibility that we get from our customers’ activity on our website and online brochure viewers, which allows us to segment them and send details about specific tours which are likely to be of interest.””

Leger Holidays is one of the UK’s leading escorted tour holiday companies. They specialize in a wide variety of tours including European city tours, WWI/WWII battlefields, and the option of additional excursions.

Leger Uses Flipping Brochures for:

• Email marketing
• Targeting segmented lists
• Customer promotions
• CRM Capabilities
• Digital Media Tracking

Tangible Benefits:

• Increased conversion rate of outbound email campaigns
• 10% increase in email open rates
• Reduction in printing costs and volume of holiday brochures
• Significant increase of conversion rates over the previous email tool

For more information please visit http://www.flippingtravelbrochures.co.uk

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