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Industry: Timeshare       

Resort Travel & Xchange Selects INTUITION To Increase Brand Awareness

(TRAVPR.COM) FL - December 2nd, 2013 - Resort Travel & Xchange (RTX), a leading worldwide timeshare exchange company, has engaged Perspective Group to increase brand awareness and promote exchange options using its INTUITION Brand Marketing service.

RTX provides flexible, low-cost timeshare exchange services to approximately 80,000 members. RTX members can choose from three levels of membership based on their travel needs. In addition to exchange services, RTX provides travel benefits including special pricing on hotels, discounted car rentals, resort getaways, restaurant discounts, airport lounge memberships, a members-only publication and more. With all of these services easily booked through one account, RTX saves members time and money when planning their next vacation.

The INTUITION Brand Marketing service will assist the Asheville, N.C. based company to monitor online conversations about their brand, which will be used to effectively maintain their high levels of customer service, whilst at the same time generating original online content for PR and social marketing purposes to build a wider awareness of RTX’s membership benefits.

“RTX has seen incredible growth in the last few years and we have been exploring new ways to further fuel that growth.  INTUITION will assist with our growth while allowing us to monitor and maintain our brand reputation and high customer service standards.  We are extremely excited about the partnership with Paul and his team at Perspective Group.” Says Davis Smith, President, Resort Travel & Xchange.

The INTUITION Brand Marketing Service is operated by Perspective Group, the leading independent PR & Multimedia company globally for the timeshare and vacation ownership industry. By uniquely combining an enterprise-level Social Media Monitoring platform with expert content creation that includes mainstream PR services and exclusive industry reach, Perspective Group has created a highly customizable and incredibly powerful service for companies looking to increase their brand visibility, better understand their customers, improve their brand reputation and much more.

“We are excited to be working with Resort Travel & Xchange. Our platform’s diverse abilities and our core industry specific expertise enables us to work with so many interesting companies, and we look forward to helping RTX with their continued success. ” Says Paul Mattimoe, President & CEO, Perspective Group.

INTUITION currently tracks and analyzes more than 175,000 brand mentions per month for its clients, which include resort developers, exchange companies, marketing companies, design companies, software companies, management companies, associations, travel clubs, rental companies and more.

About Resort Travel & Xchange

Resort Travel & Xchange (RTX) is a timeshare and vacation ownership exchange company based in Asheville, N.C. RTX works with a number of resorts and developers throughout the world to provide the best exchange options possible to its members. In addition to exchange services, RTX offers a number of travel benefits to members such as trip protection, rebates, travel discounts and more. RTX has approximately 80,000 members. For more information visit


Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit


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Name: Perspective Group
Company: Perspective Group
Phone: 4077303565
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