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Wilderness Safaris Launches New Guest-Friendly Website

(TRAVPR.COM) UNITED KINGDOM - December 10th, 2013 - Wilderness Safaris is thrilled to announce the launch of its new guest-friendly website to cater to the changing needs of its digital audience, and to encourage travellers to choose a life-changing Wilderness Safaris experience in some of Africa’s most diverse wildlife and wilderness areas.

The new site, apart from an appealing look and feel, is designed to ensure that Wilderness Safaris caters to a range of Africa travellers, from the first time safari-goer all the way through to the Africa junkie. Multiple ‘streams’ within the website therefore allow different personalities to choose to discover diverse aspects of Africa in varying degrees of detail. This even includes a user-friendly ‘Trip Planner’ for the first-timer.
“While we have traditionally largely catered to our travel industry partners with our website, this new generation online presence is all about their clients, our guests. We believe it will help popularise the concept of an African safari, but also a more holistic and meaningful African experience, that caters to the heart of what ecotourism as a mechanism for biodiversity conservation and community empowerment is all about”, said Chris Roche of Wilderness Safaris.

“In a world where the quality and relevance of your digital presence is ever more meaningful as a means of raising the profile of your brand or product, and also of increasing the loyalty to and engagement with that brand, it is important to constantly reinvent your online self and cater to your digital constituency. As a result, we have spent the last year researching, surveying, designing and populating this new site, and are very happy with the end result. We hope that it encourages many more people to fall in love with the African continent and its diverse offering”, he added. 

In addition to easy navigation to relevant information, digital maps, seasonality charts and trip planning tools, the imagery depicts the vast space, staggering diversity and depth of wildlife found in the wilderness areas in which the company operates. The site also integrates Wilderness Safaris’ blog and social media platforms into an overall dynamic news centre that provides those interested in following an individual camp or country, company news, opinion pieces, newsletters, sightings or guest photo albums with a one-stop shop for their “Wilderness fix.”

In line with the company’s core business strategy to refer all direct travel enquiries back to its trade partners, the site serves as an information portal for travellers, assisting them in gaining as much information as possible so that once they enter their travel agent’s office they have a good idea of what they’re looking for and where. This will ultimately ensure that Wilderness Safaris is able to exceed their expectations and offer a life-changing wilderness experience to all its guests. 


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