A recent report conducted by the Fitness Travel Company has revealed that adventure travel tops the list of how people are hoping to holiday in 2014. The reports suggests that we are increasingly looking for trips that promise not only sun, sea and sand, but more importantly a once in a lifetime experience.
(TRAVPR.COM) UK - January 22nd, 2014 -
PRESS RELEASE: Fitness Travel Company
DATE: 21st January 2014
ADVENTURE TRAVEL TOPS THE TRENDS IN HOW TO HOLIDAY IN 2014
A recent report conducted by the Fitness Travel Company has revealed that adventure travel tops the list of how people are hoping to holiday in 2014. The reports suggests that we are increasingly looking for trips that promise not only sun, sea and sand, but more importantly a once in a lifetime experience.
Growth in the adventure travel market has accelerated at a phenomenal rate of 65 percent year on year since 2009. The report estimates the value of the global outbound adventure travel sector to be US$263 billion, up from US$89 billion that was first reported in the benchmark year.
The trend in the market is great news for operators, as the adventure traveller typically steers away from the self organised holiday model. Figures show that 45 percent of adventure travellers plan on using a tour operator on their 2014 trip, compared to only 31 percent of non-adventure travellers. If the market continues to grow at a similar rate moving forwards, adventure could even drive 50% of all leisure travel by 2050.
As tour operators and destinations create new, innovative product offerings, adventure tourism is also predicted to continue to encompass a broader range of activities and a greater spectrum of destinations. Furthermore, traditional leisure trips are increasingly adding elements of adventure tourism to their itineraries, perpetuating its influence on the tourism sector.
Spending on leisure travel and tourism is expected to rise worldwide and in every region over the next five years. Almost half (48 percent) of the forecasted growth in leisure travel and tourism spending worldwide between 2011-17 is predicted to come from Asia and Latin America. Europe however should remain the leading region for expenditure on leisure travel by 2017, accounting for almost a quarter of the worldwide total.
The growing demand for adventure travel is also helping to establish a number of niche operators, who are offering holiday goers an exciting, and far from the ordinary adventure experience. This includes not only the Fitness Travel Company, who combine luxurious, unusual and unique destinations in the world, with a passion for fitness and adventure, but also operators such as Explore, GAP Adventures, Eden Collection by Eden and Based on a True Story (BOATS).
Robert Tynan, Founder & CEO, said: "The Fitness Travel Company was established specifically to combine adventure travel and fitness. Luxury used to be in fluffy pillows and elaborate decor, now luxury is in the experience. It’s about bringing back energy into the way people travel while creating adventures for those seeking a rounded, active experience.
“From the Baby Boomers right up to the youth who volunteer for their Gap year with groups like Project Trust, todays traveller seem to know more, to expect more and desire to be challenged during their time off. For at least one vacation a year, the modern traveller wants a challenge, they want to be immersed in cultures, learn about gastronomy and proactively be involved in ecotourism. The growing interest in adventure tourism is a positive cycle that everyone can benefit from; from operator right through to the tourist boards who want to encourage more travellers into their diverse lands.”
For more information on the Fitness Travel Company, visit www.fitnesstravelcompany.com. For a copy of the report prepared by Fitness Travel Company, and any further press information on all destinations, itineraries and imagery, please contact Rhianon Williams on rhianonwilliamspr@gmail.com or by calling 07595702953.
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NOTES TO EDITORS
WHAT WILL YOUR NEXT ADVENTURE BE?
Ecuador Amazing South America, 28th February to 8th March 2014
Ecuador is one of the most species-rich nations on earth and is perfect for a mega adventure with Fitness Travel Company. Draped across the equator in the North West corner of South America, from tropical rain forests to snow on the equator, spectacular topography, scenery untouched by time, this will be the adventure of a life time.
Ecuador is an adventurer's dream with the promise of an unlimited array of activities throughout the country including mountaineering, white water rafting, mountain biking, surfing, hiking and of course relaxation.
The varied geographic terrain and panorama allow visitors to experience a broad menu of visual masterpieces. These include numerous natural thermal hot baths, pristine volcanic lagoons, majestic volcanoes (many snow-capped), extensive rivers and peaceful lakes, sandy white beaches and lush green tropical vegetation. You will experience the indigenous markets (artisan, animal and agricultural), stroll around historic towns and cities, listen to Andean panpipes, and sample the often exotic gastronomy that the country boasts (with a healthy twist of course).
DURATION
8 nights - 9 days
PRICE
Trip Experience £2750pps - based on two people sharing
Single supplement £350
Optional Personal Training £850pp
TRIP INCLUDES
Optional 3 weeks personal training before you leave, plus 1 week on return. All meals, detox juice every morning, fully escorted fitness adventure, all activities as per itinerary.
Magical Senegal, 17th April to 24th April 2014
Feel alive, eat drink and sleep in a world created especially for your mental and physical revitalisation. Fitness Travel Company has partnered with the inspiring Karolien Pieters and her stunning property LES PALETUVIERS (Toubacouta), to create an astounding fitness experience. For this dream trip we have used the raw outdoor reaches of Senegal’s unspoiled landscapes as a backdrop for a spectacular fitness adventure. Clients are given the opportunity to be at one with their surroundings of the wild savannah, exhale the pressures of life, feel the heartbeat of Mother Nature – all while immersing themselves in the world of fitness. The recurring theme of this experience is the direct contact with the authentic local people and the unspoiled scenery.
The luxurious sleeping huts are spread out in a beautiful baobab and flower park in the middle of a small authentic village called Toubacouta. The harmony with the local population makes you feel at home in this bush village. Enjoy the ‘teranga’, typical Senegalese hospitality, and drink in this relaxed and highly captivating culture. This is adventure and total freedom at your fingertips.
By Proa (traditional boat) you can experience the bustle of life in and around the mangrove delta. The shoreline is the place to be for the many thousands of tropical birds, such as ospreys and flamingos. Immerse yourself completely and bathe in the healthy salt water of the delta, a glorious experience.
This is one of the most fish-abundant areas in the world. Experience a breath-taking eco safari. At night, under the magnificent moonlight, accompanied by nocturnal cries, you can search the bush for tracks of wild hyenas, warthogs and other beauties of the wilderness. By foot you will experience the wild savannah and the local tribes up close and personal, as you stroll through the villages and meet their typical inhabitants, amidst the many baobabs.
DURATION
7 nights - 8 days
PRICE
Trip Experience £2450 - based on two people sharing
Single supplement £350
Optional Personal Training £850pp
TRIP INCLUDES
7 nights Deluxe accommodation, all meals, Palaeolithic inspired diet, mixed with alkalizing raw fruit & vegetables and Detox juice every morning.
Transfers in Senegal, private beach, tours and sightseeing as referenced in itinerary, gratuities for guides.
Optional 3 weeks personal training before you leave, plus 1 week on return.
Price Details: 30% deposit is required to reserve with full payment required 3 months prior to departure
Price Exclusions: International airfare, visa fees, optional activities, meals not stated in itinerary, personal items and phone calls, spa services
Disclaimer: Rates are based on a minimum number of travellers and subject to change due to fluctuations in currency. Activities, special guests, properties and itinerary are subject to change. We strongly recommend purchasing Travel Insurance to protect against injury, illness and unforeseen circumstances in the destination
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