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Head for Points – the UK website that aims to cut through the complexity of frequent flyer and hotel loyalty programmes – is celebrating after breaking 500,000 monthly page views for the first time. In January 2014, the site helped 84,000 people earn more miles and make better use of the miles they have.

(TRAVPR.COM) UNITED KINGDOM - February 3rd, 2014The UK’s No 1 website for collectors of Avios, Virgin Flying Club and other airline miles, Head for Points, reached a landmark in January 2014 when it achieved 545,000 monthly page views, breaking the half a million level for the first time.

Head for Points was founded in July 2012 by Rob Burgess, an ex-City analyst.  Rob has not taken a long-haul flight in Economy for over 15 years, and has used air miles to travel in Business Class and First Class with many of the world’s leading airlines.

After a decade as a leading contributor to Flyertalk, the world’s biggest online frequent flyer community,  Rob was already well respected in the ‘miles and points’ world when he launched Head for Points 18 months ago.

The site features three new articles every day on earning or using your airline and hotel points more effectively. now attracts 84,000 unique visitors each month, and Rob (who writes under the name ‘Raffles’ online) is generally regarded as the UK’s leading expert on airline and hotel loyalty programmes.

“Hotel and frequent flyer loyalty schemes are complex beasts” says Rob “even for an ex-City analyst.  I launched Head for Points because there was no other site in the UK which was trying to help people understand the huge potential of airline miles.  They have genuinely changed my life, allowing me to see parts of the world I could never have afforded to reach, and I wanted to help others experience that.”

“I aim to break the myths surrounding air miles schemes”, he continues.

“You DON’T need to fly with your job to collect large quantities of miles – I never did.  The easiest way to generate miles is from multiple credit card sign-up bonuses and from leveraging Tesco Clubcard points conversions to BA and Virgin.”

“You DON’T need to pay huge taxes when you redeem.  Yes, BA will ask for £300 in taxes for a ‘free’ economy flight on their own planes to New York.  However, redeem your BA Avios points on Aer Lingus or airberlin, and the taxes drop to £75 – even in Business Class.”

“Finally, you DON’T need to struggle to find the seats you want.  There are regular patterns you can track if you know what you are looking for, and often easier-to-get alternative routings.”

With 18 months of strong growth behind him, Rob is ready to build on his current 545,000 page views per month.  He plans to grow into the de-facto reference site for both business and leisure travellers who want to maximise their airline miles and hotel points.

Background information:

Rob Burgess is widely acknowledged as a leading UK expert on frequent flyer and hotel loyalty programmes, in particular with British Airways / Avios.

He is also highly knowledgeable on loyalty credit cards. features the UK’s only comprehensive guide to credit cards which earn airline or hotel points.

As well as long form articles, he is able to supply quotes for pieces on:

Airline loyalty programmes

Hotel loyalty programmes

Car and train loyalty programmes


British Airways

Virgin Atlantic

Airline and hotel credit cards

Other reward credit cards

Maximising the value of reward schemes


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Name: Robert Burgess
Company: Head for Points
Phone: 07771840507
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