Karma Royal Group Revamps Royal Resorts Brand
(TRAVPR.COM) FL - November 19th, 2014 - Royal Resorts, Asia’s leading holiday ownership company owned by Karma Royal Group, is being revamped with a fresh new look after experiencing fast growth in three key destinations: Indonesia, primarily on the holiday island of Bali as well as in India and Thailand. The brand, renowned for its family-friendly, value-driven approach to hospitality, primarily offering tastefully furnished and well-appointed apartments in the world’s most popular holiday destinations via an exclusive holiday membership programme, continues to win industry accolades whilst making its maiden foray into Europe recently by introducing the Royal Villea Village on the Greek holiday island of Crete.
“Royal Resorts has always operated under a mission of providing luxurious holidays in the world’s most exotic destinations to discerning families, by emphasizing affordability without compromising on quality accommodation. The debut of the new Royal Resorts logo reflects the brand’s evolving identity. The logo’s elegant new design brings us in line with sister brand Karma Resorts and reflects our determined move towards a four star network of properties with a truly global reach, ” said John Spence, Chairman and CEO of Karma Royal Group.
He continued, “ The rebranding of Royal Resorts comes after the drive to improve services and facilities for our members – our priority was to make real, positive progress on the ground first.From our colourful beginnings in Goa, India to our resorts in Bali, Indonesia, to Phuket and Chiang Mai in Thailand and now on the beautiful historic Greek island of Crete, Royal Resorts will continue, in its quest for further expansion in Europe, the Middle East, South America and the Caribbean, to serve those families and travellers who are determined not to compromise on quality and affordability, who seek only to acquire the most memorable holiday experiences and all the beautiful moments that come with living life to the fullest. That’s the Royal way. “
Accommodation at a typical Royal Resort are ideally suited for families and couples as well as individual travellers, usually featuring studio apartment units sleeping two persons, or one-bedroom and combination apartment units suitable for a maximum of four persons. These plush vacation apartments boast charming, contemporary interiors and will usually include sleeping, dining and lounge areas, fully equipped kitchenettes, ensuite bathrooms, television sets and amenities of the highest standard. Facilities and services at Royal Resorts now reflect an upward shift – dining venues display menus and décor designed by renowned chef consultants and designers, all resorts within the portfolio feature in-house spas as standards whilst accommodation units feature up-to-the-minute interiors, furnishings, appliances and entertainment systems.
Every Royal Resort is exclusive to holiday club members only. Membership is based on a fractional ownership model run by Royal Resorts, based on the brand’s mission statement that aims to enable members to enjoy holiday accommodations of an exemplary quality in some of the world’s most popular holiday destinations – at a fraction of the price one would normally pay on a nightly basis. Members also have the privilege of being able to experience the world through the Odyssey reservations and exchange platform, which gives them access to more than 4000 resorts worldwide.
Currently, Royal Resorts’ footprint spans 13 sumptuous resorts in four countries, namely, India, Indonesia, Thailand, and most recently, Greece. The group is seeking further expansion in Europe – including Germany, France, Spain, Italy, Greece, Bulgaria and the United Kingdom. In other parts of the world, Royal Resorts is also aiming to expand its presence with opportunities in the Philippines, the Middle East, in Brazil as well as scrutinizing several possibilities in the Caribbean.
BACKGROUND ON ROYAL RESORTS
Regarded as the leading and most innovative holiday ownership company in Asia, Royal Resorts is a unique holiday ownership club that offers its members access to a total of 600 apartments spanning 14 sumptuous resorts, a rich and varied portfolio of holiday properties around the globe. The Royal network is made up of resorts that offer guests private, one- and two-bedroom apartments, featuring tastefully designed furnishings, fully equipped kitchens and the latest audiovisual systems. In addition to self-catering, many properties offer hotel facilities, with unique dining options, a growing collection of on-site spa facilities offering everything from Ayurvedic treatments to rejuvenating massages. All resorts offer, as a minimum, swimming pools, children's care facilities and activities and retail outlets, selling carefully selected products.
Every Royal Resort is exclusive to holiday club members, dedicated to delivering outstanding destination experiences and excellent standards of service - in every way, a home away from home. Supported by thousands of honest reviews from its members, Royal Resorts enjoys the industry's best annual hospitality awards including top accolades from TripAdvisor & RCI.
www.royalresorts.com.au
BACKGROUND ON KARMA ROYAL GROUP
Karma Royal Group is headed by Chairman and CEO, John Spence, Ernst & Young Entrepreneur of the Year 2010. In June 2013, John was invited to join leading entrepreneurs from around the world in Monaco to join the judging panel for the Ernst & Young World Entrepreneur of the Year. In July 2013, John was honoured by the Yale University School of Architecture by being appointed the Edward P. Bass Distinguished Visiting Architecture Fellow for the fall semester 2013/2014. Karma Royal Group is comprised of Royal Resorts, Karma Resorts, Karma Estates, Beach Club International and Karma Spa and has undergone significant expansion to its global network in recent years. This expansion includes the acquisition of Karma Bavaria ski resort in Germany, the iconic Karma Rottnest on Rottnest Island, Western Australia, the development of Karma Bahamas on Little Harbour Island and the purchase of one of the world’s iconic estates - the magnificent former home of Laura Ashley “Le Preverger” in the Cote D’Azur. Further expansion includes land acquisition and development plans in Cuba, Brazil, Japan, India, Thailand, Indonesia, Europe, North America and the Caribbean. Karma Royal Group continues to set industry benchmarks with its passion and innovation in providing new products to engage its over 55,000 members and loyal clients throughout the world.
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