Yachting Partners International (YPI), a superyacht brokerage and charter company, has launched a new mobile app to help wealthy individuals book bespoke yachting holidays at the touch of a button.

(TRAVPR.COM) UK - November 27th, 2014 - Yachting Partners International (YPI), a superyacht brokerage and charter company, has launched a new mobile app to help wealthy individuals book bespoke yachting holidays at the touch of a button.

The app is a gateway to the ultimate in luxury travel and vacationing with easy-to-follow guides and support for beginners.

Through the app customers have some of the world's most luxurious superyachts at their disposal with prices starting from £25,000 right up to £750,000.

The service also boasts a complete end-to-end approach, helping to prepare and execute every step of the chartering process, and premiering the world's first interactive dedicated yacht search, ‘Yachts Around Me’.

Developed by YPI in conjunction with Marine Traffic and Progressive Customer Publishing/Oppolis, the ‘Yachts Around Me’ feature allows users to find out more about specific yachts. As well as seeing their searched yacht’s real-time location, users benefit from photo galleries and yacht details together with a key indicating whether it is available for charter or sale.

‘There is no more bespoke, discreet or rewarding holiday than that enjoyed on board a personally chartered yacht, with the owner’s personal crew and chef at your service and some of the most spectacular coastlines, islands and bays just waiting to be explored – many of which are not even accessible by land,’ says Marketing Director Mark Duncan. ‘Our app gives a glimpse of what newcomers can experience and shows them how to go about booking their first private yacht charter experience.’

YPI, one of the world’s leading, longest serving full-service luxury yacht brokerage houses, is currently shortlisted for a prestigious CMA International Content Marketing award in London.

The app is developed for iOS and Android devices, for smartphones and tablets, and is available to download free from both the Apple and Google Play stores.

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