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“Agar Firdaus Ba Rooh E Zameen Ast o Hamin Ast o Hamin Ast O Hamin Ast”. It translates as “IF there is a paradise on earth – it is here, it is here, it is here” chanted Talat Parvez, Director, Tourism Kashmir, while addressing the Press at Hyderabad.

(TRAVPR.COM) INDIA - December 3rd, 2014 -                                                                                                                           


Kashmir has revived & has bounced back to welcome tourism again!!

Hyderabad, 2nd December, 2014: “Agar Firdaus Ba Rooh E Zameen Ast o Hamin Ast o Hamin Ast O Hamin Ast”. It translates as “IF there is a paradise on earth – it is here, it is here, it is here” chanted Talat Parvez, Director, Tourism Kashmir, while addressing the Press at Hyderabad.

"A land of Sufi Saints" - Kashmir Valley is surrounded by some of the highest mountains in the world and is a land of immense natural beauty. It is also called ' Paradise on earth’. Jammu and Kashmir is the sixth largest state in India. On tour to Jammu and Kashmir, experience spectacular mountains, broken by stretches of valley and dotted with beautiful lakes. The state is studded with a number of hill stations, which are refreshingly cool in summer. They offer a leisurely or adventurous holiday amidst breath-taking scenery.

“A major portion of Jammu & Kashmir consists of the western Himalayas, which besides many lofty mountain ranges with varying heights of 3000 to 6000 meters and above, also abound in rivers, lakes, passes, glaciers, plateaus and plains. The number of streams, brooks, hill torrents and rivers is also fairly large. The most important rivers are the Indus, Chenab, Jehlum and Ravi” said Shamim Wani, MD J& K Tourism Corporation, while talking to the Press here.

The state has a very rich history and a distinct culture where people of all faiths live in perfect harmony. The state of Jammu & Kashmir is a region of widely varying people and geography. Nature has lavishly endowed Kashmir with certain distinctive favours which hardly find a parallel in any alpine land of the world. A spell on a houseboat on Dal Lake has always been one of India's real treats and Kashmir also offers some delightful trekking opportunities and unsurpassed scenery. Set in the womb of the Himalayas and gifted with beautiful and inspiring natural scenery, The cultural heritage of Kashmir is very rich and derives its inspiration and strength both from her natural environs and the rich literature and literary traditions alike.

The ancient archeological monuments and remnants speak volume of the district cultural traditions of the state. A visit to this paradise, resplendent in nature's glory, will linger long in the memory of the visitor.The state is rich in flora and fauna. Kashmir abounds in rich flora. The most magnificent of the Kashmir trees is the Chinar found throughout the valley. Mountain ranges in the Valley have dense deodar, pine and fir. Walnut, willow, almond and cider also add to the rich flora of Kashmir. The dense forests of Kashmir are a delight to the sport-lovers and adventures for whom there are Ibex, Snow Leopard, Musk deer, wolf, Markhor, Red bear, Black bear and Leopard. The winged game includes ducks, goose, partridge, chakor, pheasant, wagtails, herons, water pigeons, warblers, and doves.

In otherwise arid desert of Ladakh some 240 species of local and migratory birds have been identified including black-necked crane. The Ladakh fauna includes yak, Himalayan Ibex, Tibetan antelope, snow leopard, wild ass, red bear and gazelle. The Arts & Crafts of Kashmir are world famous for their richness and creativity that is centuries old – a visit to Kashmir include some indulgence in world renowned Kashmiri Rugs & carpets, Shawls, Crewels, intricately crafted furniture, paper mache and other must have items.

“We are welcoming tourists from Andra Pardesh, Telangana and other parts of India.  Kashmir has been often described as the Switzerland of Asia. However, in actual terms the main valleys of Switzerland are like the sideways of Kashmir. Talking of purple hills, dancing seas and clear blue sky of Greece, many tourists, who had seen both countries, comments “Kashmir has the same blue sky and brilliant sunshine, but its purple hills are on a far grander scale, and if it has no sea, it has lakes and rivers, and still more impressive snowy mountains” elaborated Talat Parvez, Director Tourism Kashmir. 

“Tourism is thriving in Jammu & Kashmir, This year nearly 12 million tourists have already visited Jammu & Kashmir the trend is growing and growing faster. This year in September Jammu & Kashmir witnessed the worst of the floods in decades. In the time of need Locals helped thousands of tourists stranded showing true spirit of Kashmiriyat, the bond was so strong not even a single fatality of a tourist were reported. Jammu & Kashmir bounced back to normalcy in record number of days” enumerated Tassaduk Hussain, Joint Director, Kashmir Tourism.

“In Jammu & Kashmir 99% hotels are back in business, Welcoming guests with open hands .Tourists coming to Kashmir beside leisure can indulge in many activities such as Adventure Sports, Skiing, Mountain Hiking, Para Gliding, Horse Back Riding, River Rafting, Tout fishing, and Golfing” explained Talat Parvez, Director of Tourism Kashmir .  

“Now is the best time of the year when you see beautiful shades of autumn, Migratory birds from Syberia, Central Asia and other parts of the world have already started to arrive in wetland of Jammu & Kashmir, One of the World’s best Ski Resorts is all set to start Ski Season which lasts the longest till Mid-March, This year we have planned many winter Festivals and International Ski events in Gulmarg & Pahalgam means winter is going to be more fun this time, in January you can have the experience of life time by trekking through frozen Zanskar River for eight days, Ever seen a frozen water fall ??” asked Tassaduk Hussain, Joint Director Kashmir Tourism.

 Kashmir is the only place in India having spring, summer, autumn and winter, Starting with Tulip Festival in Mid-March next year Kashmir will be celebrating all the Seasons with festivals of their own. No matter how much you travel in Jammu & Kashmir “you STILL can’t have enough of it!


For further details, contact: Aditi Kumar, Hand Phone: +919743896006 


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