staySky Vacation Club is off to a great start, fueled by the growth in vacation ownership and the booming Orlando tourism market.
(TRAVPR.COM) UNITED STATES - January 28th, 2015 - staySky Vacation Club is off to a great start, fueled by the growth in vacation ownership and the booming Orlando tourism market.
The Orlando Florida-based vacation club opened for sales in June 2014. Today, staySky Vacation Club is on a roll, adding members daily for an impressive six months of accelerated growth.
“Our new vacation club is enjoying a groundswell of demand,” says Jack Chevrier, vice president, staySky Vacation Club. “With tourism in Orlando at an all-time high, I am confident this is the right product at the right time in the right place.”
Orlando welcomed 59 million visitors in 2013, setting a new record to become the No. 1 destination in the United States. The many new attractions still in the works have the region poised for even more visitors in the near future.
staySky Vacation Club answers the call for a superior family-oriented hotel experience. The members-based program complements staySky’s core resort business and features four properties, each in the heart of Orlando’s thriving tourism corridor. One property, Lake Buena Vista Resort Village & Spa, ranked among TripAdvisor’s 2014 list of Top 10 Hotels for Families in the United States. Also part of the portfolio are: Hawthorn Suites Lake Buena Vista, just one mile from Walt Disney World® Resort; staySky Suites-I Drive Orlando, close to premier shopping, dining and nightlife on renowned International Drive; and Enclave Suites, a Destination Universal Resort Preferred Hotel.
With spacious and contemporary accommodations, these hotels are ideal for families, friends and business travelers. Accommodations range from one-bedroom suites to four-bedroom townhouses with fully equipped kitchens, spacious living and dining areas and private terraces. Among the amenities are: free Wi-Fi, kids’ clubs, complimentary transportation to nearby theme parks, onsite restaurants and lounges, and concierge and room service.
Exclusive Member Benefits
staySky Vacation Club’s rapid growth is a testament to its wide-ranging and easy-to-customize member benefits.
“Vacation trends are changing,” Chevrier notes. “Travelers today want plenty of options, ease and flexibility, and staySky Vacation Club is designed to provide just that.“
Through an affiliation with Interval International, for instance, the club offers access to nearly 3,000 resorts in top destinations worldwide. Members can exchange for stays from one – seven nights and gain the benefits of travel agency services, discounts, concierge service and more.
A points-based system adds to the flexibility, providing members with reward credits they can spend, bank or exchange as they wish. In addition to accommodations, these credits can go toward value-added experiences from staySky partners, such as cruises, attractions, excursions, tours, restaurants, rental cars, wine club memberships and more.
staySky requires no long-term commitment. To ease decision-making, travelers can choose the membership plan that best suits their style. One option allows them to explore the benefits of membership for an 18-month period. Another has an opt-out provision, enabling them to discontinue their membership at any point along the way.
Smart Sales and Marketing
The myriad member benefits are a hit with staySky’s large customer base.
“We have 90,000 arrivals per year in the hotels and resorts we manage in Orlando, providing a ready-made, in-house source for tours,” Chevrier explains. “Guests on a fabulous holiday in America’s No. 1 destination can be very receptive to learning about a cost-effective way to return again and again or to plan other great getaways in top vacation spots around the globe.”
To reach new audiences, staySky Vacation Club relies on INTUITION Brand Services, which provides vast reach as well as capabilities for complex tracking and competitive analysis.
Operated by Perspective Group, the leading independent public relations and media company globally for the timeshare industry, INTUITION delivers news about staySky Vacation Club through engaging PR and online and social media marketing, with the goal of building brand visibility and online credibility.
The INTUITION program also includes an advanced suite of custom cloud-based tools that provide in-depth analysis on what travelers are saying online about the club as well as insights on social media engagement levels, key influencers and more. Armed with real-time business intelligence, staySky Vacation Club can adapt quickly to emerging trends, pinpoint communications and deliver the vacation experiences travelers are looking for today.
“We’re off to a great start,” Chevrier concludes, “and all signs point to 2015 as a banner year.”
For more information visithttp://www.stayskyvacationclub.com
About staySky Vacation Club
staySky Vacation Club is a membership-based program offering superior vacations worldwide in addition to their own four Orlando, Florida-based resorts: Lake Buena Vista Resort Village & Spa, Hawthorn Suites Lake Buena Vista, staySky Suites-I Drive Orlando, and Enclave Suites. For more information, visit http://www.stayskyvacationclub.com
About INTUITION
Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION Brand Marketing provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com
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