“Inter Continental Hotels Group, shortened as IHG has recently unveiled in its report that, guests must be offered a more personalized services by the hotels to secure improve their business as well as to secure the loyal customers in the future.”

(TRAVPR.COM) UK - February 26th, 2015 - “Inter Continental Hotels Group, shortened as IHG has recently unveiled in its report that, guests must be offered a more personalized services by the hotels to secure improve their business as well as to secure the loyal customers in the future.”

UK, London 26th Feb 2015
 
Based on the interviews of more than 7,000 international business and leisure travellers and a lot of travel experts, the reports from IHG has come to the point that personalization is the most increasing demands of the post-recession customers.

Over the last few years, the increasing demand of personalized services provided by hotels in Hyde Park and other areas in London has been the biggest development in the modern era marketplace. It has increased the consumer expectations to the fullest in all the fields along with the hospitality sector.
 
National Preferences
 
The survey carried out by IHG said that personalization is extremely important for the travellers who relate from the emerging market. As per the survey, there are approx 78 per cent of Russian and 63 per cent of Chinese who expect their hotel stay to be tailored and there should be things according to their personal needs, compared to the 43 per cent of US and 42 per cent of UK travellers.
 
Nationality also varies the type of personalization services that guests require. For an instance- if there are UK travellers then, they would prefer to have little personal touches to their rooms where US consumers give importance to the exact check-in and check-out time and Russian travellers give preferences to the provision of local travel guides in different types of languages as they needed them.
 
Customized Consumption

With the increasing demands of personal technologies like- mobile phones, iPods, and E-Book readers, guests are now more able to carry a more of home with them than ever before that creates a need among guests to take the pleasure of things that they love more during their hotel stay, said the report.
 
Report also highlighted, “The “Pay for what you use” formula for in-hotel consumption of the products and services during the stay nowadays in one of the reason that is giving the rise to the personalization in hotel services because, guests tend to utilize services according to their cultural and personal preferences.
 
For the millennials (guests aged between 16-34), whey they are in hotels, this could mean to them of accessing the personal content such as- music and movies where the older travellers think of the things like access to the healthy food, drink and diet that is more important to them.
 
The report has cleared that, “By giving some personalized services to the guests, hotel owners will have the better chances of pleasing their guests.”
 
Hotels should give importance to the personal preferences to the guests and storing that information for the future prospects.
 
It’s not good to be over personal

Another aspect of personalization has been the increasing trend of making use of more personal data to create delight and surprise moments for the guests, said report.
 
However, it’s strictly warned to search personal information about guests on social media sites. It would be great to ask them directly and noting down their choices of what they like to eat, drink and buy in hotel.

Contact details:

36-37 Kensington Gardens Square
London
W2 4BQ
United Kingdom, Tel: 020 7908 1340
Web: www.spaceaparthotel.com

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