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KERALA TOURISM EXPECTING 1.37 CRORE TRAVELLERS INFLUXES IN 2015
Industry: Destinations       

Kerala is looking at improving the number of traveller influxes in the state to more than 1.37 crore in 2015 as it plans a range of activities to endorse the state as an ideal holiday destination.

(TRAVPR.COM) INDIA - March 5th, 2015 - Place:New Delhi

Date:05-03-2015

Kerala is looking at improving the number of traveller influxes in the state to more than 1.37 crore in 2015 as it plans a range of activities to endorse the state as an ideal holiday destination.

“We’re targeting to draw more than 1.37 crore travellers to Kerala in 2015. Out of these twelve lakh would be overseas travellers and rest approximately 1.25 crore domestic influxes, “Secretary Tourism, Civils Supplies & Consumers, Govt of Kerala, G Kamala Vardhana Rao said to PTI.

He was speaking on the occasion of an event associated to endorse the state as a preferred location.

In 2014, overseas traveller influxes into Kerala stood at 9, 23,366, up 7.6% from 2013, whereas domestic sightseers influxes for the year were at approximately 1.17% from 2013, he added.
     
In the interim, as per a release issued by the state Govt, overseas exchange incomes for the year were at Rs. 6,398.93 crore a boost of 15.07% from the preceding year.

Total income from traveller during 2014 was at 24,885.44 crore.
      
“To endorse the number of overseas arrivals, we’re taking a number of plans. We’d be discovering new markets like Japan, Korea and China beside promotion in Europe which contributes between fifty to 55% of the overseas tourists to the state," Mr Rao explained.
     
Kerala tourism will to develop new locations and has announced the phase from April 2015 to March 2016 as 'Visit Kerala Year', he said.

Influencing the improved air connectivity, a determined ayurveda & campaign will be executed in the Middle East where 90% of the Diasporas are from the state, Kerala Tourism mentioned in a statement.
         
The other promotions will concentrate on the beaches, backwaters and placing the state as domicile of aurveda, Mr Rao added.

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