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35-year career tourism marketer to lead expansion

(TRAVPR.COM) UNITED STATES - April 23rd, 2015 - Leah Woolford Founder and Chairman of has announced that effective April 1, 2015 she assumed the role of CEO from Michael J. Priem, who stepped down after eight years to pursue other opportunities."

Woolford continues a 35-year career in marketing and advertising to lead the company again through a strong growth period fueled by new technology, an Austin-based core staff, and new business models she has developed.® (Universal Standards for Digital Marketing, LLC) was founded by Leah Woolford as a breakout from her traditional advertising agency in 1993, as an early-adoption response to the advent of internet-based marketing. While the company has deep experience in multiple industries, USDM has been an acknowledged leader in digital travel marketing since 1993 and has been endorsed by the travel and tourism industry’s leading brands and top associations. tourism clients have included world-class tourism organizations such as the cities of Toronto, New York City, Miami, and Atlanta. Other clients, like the U.S. Department of Commerce, Marriott International, Hyatt, Hilton, ResortQuest and others have trusted for online advertising expertise to drive their e-Commerce strategies.

Today, USDM is a global marketing group and leading provider of digital business strategy for Travel, Consumer Electronics, CPG, Luxury Brands.

For more information, visit our web site at or contact Leah Woolford, CEO at


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Name: Jeff Woolford
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