New brand identity & new-look responsive site for leading online travel resource Weather2Travel.com
(TRAVPR.COM) UK - April 27th, 2015 -
Weather2Travel.com is delighted to unveil its new, fully responsive, website along with a new look brand identity. The website features four key areas central to Weather2Travel.com:
bespoke destination search - look for holiday destinations by region, weather, and/or month
travel deals and discounts - current online travel offers and codes, some exclusive, from leading brands on flights, holidays, hotels, car hire and more
detailed weather guides - from annual averages to weekly forecasts, find information on the weather in more than 4,000 destinations worldwide, including new graphic displays
original blog content - expertly researched and written articles designed to inspire and inform readers
The website was conceived with ease of use and simplicity in mind, and built as a responsive site to meet the needs of the ever increasing number of mobile users, which total more than one third of Weather2Travel.com’s overall traffic.
As for the new brand, Weather2Travel.com wanted an updated look and feel. Every detail from the logo, which reflects the position and offer of Weather2Travel.com, to the font, colours, and weather graphics, has been upgraded.
Colin Carter, director at Weather2Travel.com, said of the project: “We’re very excited about the new website. It pairs a modern look with a dynamic approach that will help further both our users’ needs and our relationships with leading travel brands.”
These two developments work together to showcase Weather2Travel.com’s expertise in the fields of weather and travel, while providing a solid platform on which to continue to grow and evolve.
Notes to editor:
The new website has been designed in partnership with Edward Robertson Digital Design, while the new brand identity was created with designer Al Bates.
For further details or to request images, please contact Kirsten Henton by email at kirsten@weather2travel.com or by calling +44 (0)1483 330 330
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