Iceland travel launches 30 reasons tom jones and you will love Iceland. Visitors and locals get in on the fun posting images with life-sized cardboard cutout of welsh crooner using hashtag #ImetTominIceland.
(TRAVPR.COM) ICELAND - May 14th, 2015 - Iceland Travel has launched a 30-day social media campaign linked to an upcoming live concert by famed Welsh crooner Tom Jones.
Liz Gammon, Manager of Shore Excursions and Cruise Services at Iceland Travel, is currently traveling around Iceland with a life-sized cardboard cutout of Jones encouraging locals and visitors to have their picture taken and share something on social that they like about Iceland using the hashtag #ImetTominIceland.
The campaign which kicked off May 8th counts down with a daily photo on Twitter (@IcelandTravelTO) featuring “Cardboard Tom” and a travel blog (blog.icelandtravel.is) documenting Gammon’s journey which provides readers with amusing and entertaining insider tips on attractions, activities and travel packages.
“Tom Jones is performing a live concert in Reykjavik on June 8th in my adopted home of Iceland and celebrating his 75th birthday the day before,” explains Gammon. “He is my idol and fellow Welshman so hopefully when this adventure is all over Tom will have thirty great reasons to love Iceland as much as I do, and I’ll be able to live out a lifelong dream and say that … #ImetTominIceland.”
Already a viral sensation in Iceland, ‘Cardboard Tom’ has been seen out and about in pubs, at waterfalls, whale watching, eating hot dogs and donning an Icelandic sweater. “Whether I actually meet Tom or not, I’m having the time of my life traveling around and interacting with visitors and locals alike,” says Liz Gammon.
“Nothing beats seeing the surprised smiles on people’s faces when they meet ‘Cardboard Tom’ on the road, and I’m falling in love with Iceland all over again.”
To join Liz Gammon on her journey and discover 30 things to love about Iceland follow the hashtag #IMetTominIceland on Twitter (@IcelandTravelTO) and the Iceland Travel Blog (blog.icelandtravel.is).
Recent #ImetTominIceland Blog Posts:
What do Tom Jones, a hot dog and Channing Tatum have in common?
Are Shield Maidens a myth? Tom Jones seems to have a handle on it.
Are the freeing Willy rumors true? A man from Wales must know Whales
ABOUT ICELAND TRAVEL
Iceland Travel, a proud member of Icelandair Group, is the country‘s largest and longest running travel agency, tour operator, shore excursion provider and destination management company (DMC). The Iceland Travel team consists of over 150 employees, assisting more than 85,000 visitors to Iceland each year.
Iceland Travel
Skógarhlíð 12
105 Reykjavik, Iceland
info@icelandtravel.is
www.IcelandTravel.is
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