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NEW TASTING ROOM AND WINE BRAND LAUNCH IN CARMEL VALLEY!
Industry: Marketing       

Jarman Tasting Room Opens June 2015.

(TRAVPR.COM) USA - May 20th, 2015 - Carmel Valley, CA, May 20, 2015 — Terroir is the most important force in creating distinct wines. The French word speaks to a wine’s place of origin, its subtle nuances of traceable character, flavor, lineage and integrity.

An estate wine from Carmel Valley, Jarman’s terroir refers to a special place — and also to a special woman who inspired a family to bottle the essence of a mother’s spirit.

Jarman Fearing Lowder grew up in Chattanooga, Tenn., and lived up to being voted “best all around” in high school. She earned a nursing degree, worked as an R.N. and raised three daughters with her husband Thomas. An active volunteer, animal lover, athlete and enthusiastic traveler, Jarman wanted to spend her golden years making wine with her husband at Holman Ranch, an idyllic piece of property in Carmel Valley they purchased to realize that dream.

Tragically, Jarman died in March of 2011 at age 60 following a long battle with early onset Alzheimer's disease.
 
To honor her mother’s memory, Holman Ranch manager and eldest daughter Hunter Lowder has vowed to take the best hand-selected estate grapes and create two premium varietals — Jarman Chardonnay and Jarman Pinot Noir ($1 from each bottle sold will go to Alzheimer's Drug Discovery Foundation). Founded in 1998 by Leonard A. and Ronald S. Lauder, the ADDF provides critical seed funding to leading scientists conducting breakthrough drug discovery and clinical research. By accelerating promising drug candidates through the drug discovery and development pipeline and spearheading innovative public-private partnerships, we increase the chance of finding an effective treatment, and a cure, for Alzheimer’s disease.

Through the tremendous support of our donors, the ADDF has invested more than $70 million to over 450 Alzheimer’s drug discovery programs and clinical trials in academic centers and biotechnology companies in 18 countries.  https://www.alzdiscovery.org/about-addf

“We wanted to honor her, give back and increase awareness,” Hunter said.

“Everything we do here and the reason all this exists is because of her.”

The Jarman label will reflect quality, with only the best local grapes used during a artisanal, small-batch winemaking process. Jarman wine uses only 100 percent estate-grown, organic and certified-sustainable grapes. Aged in French oak barrels, Jarman’s vintages are held in limited supply, and not available anywhere outside the tasting room. The two varietals include:

• The 2013 Jarman Pinot Noir takes on nuances of warm blueberry pie, cloves and cinnamon that mingle in the nose with oak notes from 10 months in the barrel. The mouth-feel is plump and juicy with overtones of cassis and blackberries.

• The 2014 Jarman Chardonnay features floral notes reminiscent of walking by a parfumerie in France — subtle and pleasant with a hint of earthiness. When serving this wine lightly chilled, rich notes of under-ripe berries and raw honey will waltz across your palate.

To further honor their mother’s memory, the family will open a special tasting room in June in Carmel Valley Village(open noon to 5 p.m., Thurs.-Sun.; or by appointment) next to Will’s Fargo, the restaurant they purchased in 2014 . The tastings will feature full-fledged experiences, including tours and wine education, and each will include a food element that complements the wine.

The new Jarman tasting room will provide visitors with three unique experiences : Cru Tasting, Premier Cru Experience and the Grand Cru Experience.

To celebrate, Jarman will hold a public grand opening with Monterey Peninsula Chamber of Commerce; Carmel Chamber of Commerce and Carmel Valley Chamber of Commerce on Tuesday, June 23, 5–7 p.m.

• Address:  16 W. Carmel Valley Road, Carmel Valley, CA
• Website: jarmanwine.com
• Phone: 831-298-7300
• E-mail: info@jarmanwine.com

Contact:
Marci Bracco Cain
Chatterbox
Carmel, CA 93923
831-747-7455
http://www.jarmanwine.com

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CONTACT INFORMATION
Name: Marci Bracco Cain
Company: Chatterbox
Phone: 831-747-7455
Email: pr@straightlinepr.com
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