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UK TRAVELLERS FLOCK TO SLOVENIA AS BRITISH VISITS TO COUNTRY HIT A RECORD HIGH
Industry: Destinations       

The latest report released by the Republic of Slovenia’s Statistical Office states that, so far this year (January-June 2015) Slovenia has welcomed 24% more UK visitors than in 2014 with a 15% increase in overnight stays. The report also announces that the UK and Ireland are now the fourth biggest tourism market for Slovenia - after Italy, Germany and Austria.

(TRAVPR.COM) UK - July 31st, 2015 - The latest report released by the Republic of Slovenia’s Statistical Office states that, so far this year (January-June 2015) Slovenia has welcomed 24% more UK visitors than in 2014 with a 15% increase in overnight stays. The report also announces that the UK and Ireland are now the fourth biggest tourism market for Slovenia - after Italy, Germany and Austria.
 
The month of June in particular has seen record-breaking figures with a 43% increase in UK arrivals and 23% increase in overnight stays. This is naturally one of Slovenia’s busiest months due to its warm climate, wealth of outdoor activities and exciting events, which this year included the Slovenia vs England UEFA Qualifying football match in Ljubljana, the capital. June also saw the launch of new flight connections between London Southend and Maribor (the country’s second largest city) which led to fantastic news coverage and travel trade attention. 
 
Slovenia has played an important part in the British travel industry in the last few years, hosting several travel trade events such as the 2013 Travel Network Group Conference at Lake Bled, followed by the flagship event for British travel trade: the 2014 ABTA Travel Convention. 
 
Having noticed that the British travel market rarely focussed on Slovenia as a European destination, the national tourist board has worked hard to promote the country, often with very limited budget for advertising. The country's constant presence in social media, travel trade media and national press (including in other English speaking countries) has helped build awareness about Slovenia, having previously been overshadowed by neighbouring countries. Yet Slovenia stands apart; often recognised as one of the safest countries in Europe, with diverse green landscapes, a wealth of outdoor activities and a welcoming atmosphere. 
 
Tine Murn, Head of UK and Ireland communications, said: “We are extremely satisfied with the latest results and will continue to build our presence in the UK, which we strategically value as one of the core markets for Slovenian tourism. We believe Slovenia is a perfect destination for British holidaymakers with its stunning nature, incredible range of activities and rich culture - all only 2 hours away."

 
Notes

Adria AirwaysWizzAir and Easyjet fly regularly from the UK to Slovenia, taking approximately 2 hours. 

For more information please contact: 

slovenia@alexandramarr.com

www.alexandramarr.com

(0) 20 3556 2555

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CONTACT INFORMATION
Name: Frank Marr
Company: Alexandra Marr PR
Phone: (0) 20 3556 2555
Email: 
slovenia@alexandramarr.com
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