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Most of the Tourism destinations are experiencing decline on tourist arrivals and unique destinations shows upward growth.

(TRAVPR.COM) INDIA - November 10th, 2015 - The European travelers are searching for unique destinations with exclusive tourism experiences, meaningful, life-enhancing experiences and want to interact with local people. This offers interesting opportunities for tourism companies in Developing Countries to offer authentic experiences, thanks to their wealth of unique cultural and natural resources. There is more demand for customized travel. This segment of travelers look for comfort, and carry no laptops but always connected with smart phones and would demand greater flexibility while travelling. As a result, standardized and package holidays are being replaced by customized, individualized trips with exceptional services and experiences.

The need for selling specialized tours and unique destinations are on the rise because of the high competition to popular tourist destinations. Specialized holidays generally offer better opportunities for tourism companies in Developing Countries than mainstream holidays. This is because specialized holidays are generally more tailor-made and therefore rely more on local tourism providers. Refer

New marketing tools to revamp tourism

The new generation travelers prefer to book and pay for services and products instantly via tools or apps on their phones. 59.4% of the Chinese make purchases using their smart phones, Mobile purchases in Korea and India are on the rise. User data plays a key role in making decisions, user generated contents such as reviews, blogs and photo sharing on social media are influencing travelers to choose the destinations and service providers. Mobile technology is also reshaping the hospitality industry in terms of consumer touch points. Travel and hospitality companies are beginning to harness technology to enhance visitor experiences. Refer

Luxury redefined

Luxury segment of people are not just looking at brands, but they give more importance to comfort, stay connected while travelling. Giving an exceptional experiences like meeting a celebrity, more choices, flexibility are the preferences of luxury travelers.

Chinese and Indian outbound tourism growing

While in the past, most Chinese tourists traveled in large groups and built much of their trip around shopping, that is changing. Many Chinese travelers are either in small groups or alone, and many young millennials are looking for experiences.

This is why it’s also worthwhile to geo-target Chinese who live in high-income cities like Shanghai and Beijing. At the same time, your website should offer a professional Mandarin translation, otherwise customers who arrive at your site might turn away. You should also remember that popular Chinese search engines like Baidu don’t index English characters. If you want to rank well when Chinese tourists perform searches, you need to have content in Mandarin, such as your blog, to draw in Chinese customers.

Word of mouth is very important for the Chinese market. If you already have a small clientele of Chinese customers, it’s important to provide them with incentives to share travel stories and information with their relatives and friends. You can also think about promoting your travel company on Chinese microblogging sites like Sina Weibo. These sites are extremely popular and allow users to recommend companies, experiences and products to each other.

Sustainable and responsible tourism

Destinations like Kerala in India is practicing sustainable and responsible tourism which will enhance the communities in a big way. The multiplier effects of tourism goes deep in to local community and it will intern help the local support to develop tourism. The new generation travellers are becoming more responsible travellers and every destinations should ensure their tours are socially, environmentally and economically responsible .


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Name: Anish Kumar P.K
Company: The Travel Planners
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