Innsbruck Joins ArrivalGuides Network to Reach Millions of Travelers

(TRAVPR.COM) SWEDEN - December 15th, 2015 - ArrivalGuides, the world’s largest provider of destination information, is proud to announce Innsbruck, Austria, as their newest destination partner. In good time for the launch of their new website www.innsbruck.info, Innsbruck Tourism decided to give their content strategy an additional boost by getting on board with ArrivalGuides.

Innsbruck, the city with the Golden Roof, is surrounded by mountains and nature, making it an ideal experience for urban travelers and outdoor-lovers alike. The Tyrolean capital hosted the Winter Olympics twice in recent history and is internationally known as a ski- and summer sports hot spot. Within one year, over 2,8 million overnight stays and 4 million one-day visitors are recorded in Innsbruck an surrounding regions.

Aviva Pearson, President of ArrivalGuides, said, “Adding their destination to ArrivalGuides, Innsbruck is entering the world’s largest network of high quality and up-to-date online travel guides. ArrivalGuides’ constantly growing library of over 550 city guides include about 35,000 points of interest, making travel information easily accessible for tourists in every step of the travel planning process. We are proud to welcome Innsbruck to our growing library of destination content.”

By joining ArrivalGuides, the Austrian destination aims to attract more visitors to Innsbruck and to inform travelers worldwide about the stunning Austrian nature as well as the city’s cultural offers.

Christopher Steger, Online Marketing Manager of Innsbruck Tourism, said, “Content Marketing is an important part of our online marketing strategy. In the phase of travel inspiration and during the stay visitors want to get fast and easy access to information such as attractions, activities, tours, restaurants or hotels. With ArrivalGuides we can satisfy this need for information for a large number of (potential) travelers. Furthermore, we have the chance to reach new visitors and call attention to our region”.

The specific travel information of Innsbruck will be available online and through the ArrivalGuides app as well as partner apps, giving potential travelers easy access to inspirational destination information. Guides can also be saved and downloaded as PDF so visitors can use them offline and at every stage of their travel planning process.

About ArrivalGuides

ArrivalGuides is the world’s largest distributor of destination content, with over 340 distribution partners using our library of destination information, including photos and videos, to improve customer interaction, experience, loyalty and transactions with their brand. Our distribution network consists of major global, influential brands who are using ArrivalGuides’ destination content to drive their travel business across all platforms and digital communications including apps, booking confirmations, newsletters, Smart TV applications and touchscreens. ArrivalGuides’ head office is in Gothenburg, Sweden. For more information please see arrivalguides.biz and arrivalguides.com.

About Innsbruck

Innsbruck is located in the western part of Austria and is the capital of the federal state Tyrol. With over 2,8 million overnight stays and 4 million one-day visitors per annum, the city is a popular travel destination throughout the whole year. The historic city center as well as the surrounding nature and mountains attract travelers and sportspeople for winter and summer holidays alike.

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