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Industry: Holiday Rentals       

The leading apartment rental agency has redesigned the site to optimize the user experience.

(TRAVPR.COM) Barcelona, February 2017AB Apartment Barcelona, an apartment rental agency providing holiday accommodation, long-term rentals, and properties for sale, has announced the launch of a better, faster and more visual version of its mobile website:

With the original launch of the mobile website back in 2013, the company was one of the first apartment agencies in Barcelona to create a site dedicated to mobile users, allowing customers to search and reserve their accommodation in Barcelona anytime, anywhere.

The release of the updated version of the site sees a more visual design, including four clear business units: short-term rentals, monthly rentals, long-term rentals and apartments for sale, making it easier for the user to find the service they need.

Optimizing the user experience

Available in nine different languages, the AB mobile website provides clients with all the information necessary to reserve their accommodation in Barcelona, and the high-speed functionality and quick page-loading time allows them to find and book an apartment in less than two minutes.

Users also have access to a range of features currently available on the desktop site such as a search bar, search filters and guest reviews, but on the new mobile site, there is also the option of checking availability or contacting the company at the touch of a button.

Every aspect of the mobile site is optimized to enhance the user’s experience when browsing content on a small screen. Images have been resized, their quality improved, more filters have been added, and buttons made larger. It is now easier to view each apartment’s characteristics and location on a map when navigating the site by mobile phone. The efficient new mobile website also boasts highlighted seasonal offers and discounts.

A platform for all reservations

Since 85% of global travelers are also Smartphone users (source: 4hoteliers), AB Apartment Barcelona saw the need to revamp their site and make it easier and faster to use.

 “Over the course of 2016, we noticed a significant increase in AB reservations made using mobile phones compared with the previous year,” says David Aguilar, Owner and Managing Director of AB Apartment Barcelona. “For this reason, we updated our site with the latest features in mobile technology, allowing our potential guests to have access to a more visual, faster reservation experience. Our goal was to speed-up the process of booking an apartment and simplify how our customers access information on our website, no matter their location.”

While the new mobile design aims to increase bookings on-the-go, it also provides a platform for cross-device reservations. According to travel technology site DCS+, “consumers are browsing and buying across several devices rather going through the sales cycle with just their phone, tablet or desktop. Half of all 2016 e-commerce transactions across the world were cross-device.”

With this in mind, AB Apartment Barcelona’s new mobile design will provide the base for reservations made across several platforms.

“We saw a significant increase in the amount of clients who were taking a look at the apartments on our mobile site and then completing the actual reservation on a desktop,” explains Sandra Roig, Marketing Manager at AB Apartment Barcelona. “The new design will not only increase the number of reservations made by Smartphone but hopefully facilitate conversions across other devices thanks to the faster loading time and additional information provided.”

AB Apartment Barcelona customers can visit the mobile website now at

About AB Apartment Barcelona

AB Apartment Barcelona is an online apartment rental and real estate agency. Founded in 2006, the company specializes in holiday accommodation, has a large portfolio of apartments available to rent for months and years, and also has apartments for sale. The agency has a broad range of holiday rentals in Barcelona on offer, in a range of central locations, from studios by the Ramblas to luxury apartments in the city center, and many more. For more information on the company, discounts and special offers, visit

For more information:

Hollie Morton

AB Apartment Barcelona Marketing and Communication Department

Gran Via de Les Corts Catalanes, 558, Bajos, 08011, Barcelona


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Name: Hollie Morton
Company: AB Apartment Barcelona Marketing and Communication Department
Phone: +34-934-813-577
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