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SBI today announced pilot launch of a distribution alliance with Cox & Kings Ltd for sale of travel prepaid cards in India.

(TRAVPR.COM) INDIA - May 17th, 2017 - Mumbai : SBI today announced pilot launch of a distribution alliance with Cox & Kings Ltd for sale of travel prepaid cards in India. This partnership will help marketing of Travel prepaid card available in eight Currencies (US Dollar, GBP, Euro, Singapore Dollars, Jap Yen, Canadian Dollars, Australian Dollars & Saudi Riyal) and will currently target the corporate customers of the bank.

Speaking at the launch, Mrs. Manju Agarwal, Deputy Managing Director (Digital Banking and New Businesses) State Bank of India said, The Bank is excited as this has been the third alliance SBI has entered into for travel Card business to supplement their distribution reach which is already very deep in the consumer segment.

The partnership with Cox & Kings Ltd will help the bank to serve their corporate segment and travel segment, where the Bank is not very active in the product category due to service delivery challenges which can be facilitated with Cox & Kings Ltd coming on board. The pilot will be initiated in select branches and based on the learning will be expanded across the country in near future.

Mr Anil Khandelwal, Chief Financial Officer, Cox & Kings Ltd, said, We are delighted to partner with SBI and to offer the entire gamut of forex services and the State Bank Travel card to its corporate customer base. Cox & Kings has an excellent track record in the distribution & servicing of forex travel cards and this association with SBI is a great opportunity to expand our presence and service large corporates.

About State Bank of India

State Bank of India (SBI), with a 208 year history, is the largest commercial bank in India in terms of assets, deposits, profits, branches, consumers and employees. The Government of India is the single largest shareholder of this Fortune 500 entity with 58.60% ownership.

The group has an extensive network; with over 24,800 plus branches in India and another 198 foreign offices spread over 37 countries across the Globe.

About Cox & Kings Ltd.

Cox & Kings Ltd. ('C&K') is a leading leisure, Hybrid Hotels and education travel group with operations in 22 countries across 4 continents. It is one of the most experienced travel companies in the world, having been in operation since 1758. Headquartered in India, over the last three decades, C&K has transformed itself into a diversified, multinational travel conglomerate with a focus on the new-age global consumer.

Cox & Kings is one of the founding members of the World Travel and Tourism Council (WTTC) and also the member of premier industry associations across the world. Over the years the company has won many awards that stand testimony to its excellence in service.

Cox & Kings Executive Director Ms. Urrshila Kerkar won the Game Changer of the Year Award, and its Director Mr. Peter Kerkar was honoured by the British Travel and Hospitality Hall of Fame in 2015.

The company has been winning several awards like World Travel Awards for Asia's Leading luxury Tour Operator, India's Leading Travel Agency and India's Leading Tour Operator, Best Tour Operator' at Travel + Leisure - India's Best Awards 2016, Champions of ChinaPlas, 'India's Favourite Tour Operator' at Condé Nast Traveller India Readers' Travel Awards 2016, the 'Best Tour Operator: Outbound' award at Lonely Planet Travel & Lifestyle Leadership Awards in Mumbai & 'Excellence in Outbound Tour Operations' award at the prestigious SATTE Awards 2017 held in Delhi.

For further media details, contact:
Thomas C. Thottathil
Cox & Kings Ltd.
Head - Corporate Communications
T: +91-22-22709100


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Name: Thomas C. Thottathil
Company: Cox & Kings Ltd
Phone: +91-22-22709100
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