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Industry: Car Rental       

Lurento car rental marketplace expands to Spain, now offering luxury and sports cars in 70 cities in Europe

(TRAVPR.COM) SPAIN - May 17th, 2017 -

Lurento, a B2C car rental marketplace, has announced the launch of its  service in Spain. Customers can now book luxury and sports cars in Madrid, Barcelona, Valencia, Seville, Marbella and Malaga.

“We’ve onboarded a number of partners in Spain. Our customers will have the best deals for the upcoming season and more than 100 models to choose between, from a Lamborghini Aventador to a Mercedes Viano. Lurento has become the ultimate source for luxury car rental in Europe”, says Milan Krstanovic, Partner relations manager.

Despite the fact that it only operates in Europe, Lurento is the largest high-end car rental marketplace. Launched in November 2016, the marketplace aims to take over a €6.2bn luxury car rental market. The market is expected to grow at 11% CAGR by 2025.

“Sharing economy services are changing the way we rent cars. Car rental corporations and local companies are unable to cope with the market trends. Lurento is about to change that. Customers want better support, transparent pricing and more options to choose from”, says Mihailo Dhoric, CEO.

“We’ve managed to create early traction with minimal investment by building trust and word-of-mouth. It’s quite a challenge for a startup to hit €2900 AOV in only 5 months. I’m proud of how much my team have succeeded in building trust and promoting our values. We strongly believe that our customers deserve premium quality service”, Mihailo adds.

The moto “Rent better” reflect the philosophy behind Lurento, emphasising customer experience. For most of the time customers pay for premium cars but they are saddled with “similar cars”, poor customer service and support. Overcharges and hidden fees are common. With Lurento, models are guaranteed and there are no surprise charges. The reservation and rental processes are easy and almost paperless. Lurento also protects  car rental companies using advanced fraud detections services and internally developed security procedures.

“Fake credit cards, IDs and theft attempts are common. Organised crime groups use real IDs and forged credit cards to rent the most expensive vehicles. Stolen vehicles usually end up in Netherlands. Thieves don’t give up easily - they try over and over with new IDs/credit cards. Our partners are immediately notified.”, explains Milan.

About Lurento

Europe’s leading marketplace for luxury and sports car rental redefines the car rental experience for companies, clients and fast cars enthusiasts. Powered by technology, data and artificial intelligence, Lurento has lowered the entry cost into the luxury car rental market, making prestigious cars available to a wider audience. Lurento helps local car rental companies utilize unused inventory, prevent theft and fraud and get access to clients worldwide. A Tallinn-based startup, founded in 2016, has operations in London, UK and Belgrade, Serbia. Lurento is available in Italy, Germany, Spain, Monaco, Switzerland and Austria. Find out more at


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Name: Maria Maksimovic
Company: Lurento
Phone: ​+44 20 3286 3326
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