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Famed for the riches of its frankincense groves, coconut-fringed beaches and spectacular ancient landscapes, Salalah, on the southern coast of Dhofar offers intrepid travellers an emerging destination of breathtaking natural beauty.

(TRAVPR.COM) OMAN - June 20th, 2017 - March 2017: Famed for the riches of its frankincense groves, coconut-fringed beaches and spectacular ancient landscapes, Salalah, on the southern coast of Dhofar offers intrepid travellers an emerging destination of breathtaking natural beauty. One of the recently opened five-star hotels in Salalah, Al Baleed Resort Salalah by Anantara brings a new level of luxury and refinement to the region, providing discerning guests with an elegant base from which to discover one of Arabia’s best-kept secrets.

While visitors flock during khareef, the region’s period of intense rainfall that transforms the coast and mountain into tropical jungle, Salalah remains relatively undiscovered throughout the remainder of the year. However, with historic forts and citadels, endless dunes, untouched beaches and vibrant bazaars, and just a short flight from Dubai, this spellbinding Omani enclave is a year-round destination that takes guests on a colourful journey intertwined with history and legend.

Having grown up in a nearby village, the Salalah Guru at Al Baleed Resort Salalah by Anantara has unsurpassed knowledge of the area, giving guests an authentic taste of local life and putting travellers in touch with the surrounding culture, history and landscape. With his assistance, the secrets of the land can be unearthed with a tailor-made itinerary, providing countless stories and the perfect holiday escape for friends and family alike.

Blissful Beaches & Fertile Waters

With miles of dramatic coastline, a multitude of deserted ‘Robin Crusoe’ style beaches await, ensuring Salalah is a must-see on any beach lover’s bucket list. Reached via a steep winding road, the picture-perfect Al Fazayeh Beach is a serene refuge strewn with large granite boulders and sheer cliffs, contrasted by power white sand and cobalt blue waters, with just the odd pod of humpback dolphins or fishing hut for company. Meanwhile, Mughsail Beach is a long stretch of beautiful sand backed by the rugged limestone mass of the Jebel Al Qamar plunging into the sea, with nearby blowholes spitting and hissing as the tidal waters swell into the cliffs cracks below. At Taqah Beach, travellers can watch as villagers pull in nets full of sardines and leave them to dry under the scorching Arabian sun. Brimming with marlin, mahi-mahi and hammour, the waters of Dhofar are ideal for fishing, with a Sea Festival in Taqah every March to celebrate the local livelihood with net making and fish catching competitions alongside music, dancing and traditional food.

Spectacular Landscapes

A place where the only traffic to be found is a caravan of camels wondering across the road, Salalah is the perfect place to get off the beaten track and witness hypnotising landscapes and towering sand dunes. Intrepid travellers can venture into the mountains to spot wildlife including gazelles and striped hyenas, whilst birdwatchers can witness vast flocks of flamingos, herons and egrets. Wadi Darbat offers excellent trekking as it carves its way through the hills, whilst Tawi Atayr (Well of the Birds) and the Taiq Sinkhole are also destinations to tick off the list, the first showing off various dramatic sinkholes that dot the porous limestone of the Salalah mountains, the second, even more impressive, is the world’s third largest sinkhole. Those looking to venture further afield can take a trip to the awe-inspiring Empty Quarter, one of the world’s largest deserts, to camp under the stars and immerse themselves into traditional Bedouin life.

The Frankincense Trail

Home to the revered frankincense tree, the cause for celebration, revelation and trade for millennia, Salalah has an intriguing past steeped in myth and folklore. According to legend, the Queen of Sheba derived great wealth through trading frankincense from her coastal palace, Samhuram at Khor Rori, now a UNESCO World Heritage Site. Today, not only is it used in medical practice, its fragrant scent pervades every shop, alley and mosque, with guests able to pick up bags to take home. The story is best told in the Land of Frankincense Museum, located adjacent to the resort, where guests can see an impressive collection of artifacts from all stages of Arabian settlement. Also neighbouring the resort is Al Baleed Archaeological Park, another UNESCO World Heritage Site featuring ancient ruins belonging to the 12th century trading port of Zafar. Guests can pay a visit and wonder through the site, before heading out to explore other historical gems including the 19th century Taqah Castle and the Mirbat Fort. Those who would rather shop can visit the chaotic souks to get a authentic taste of local life and browse a treasure trove of Omani art and cultural curios whilst soaking in the heady aroma of frankincense.

After days uncovering the secrets of Salalah, guests can retreat to the luxurious surroundings of Al Baleed Resort Salalah by Anantara and relax in their villa complete with private pool, the first of their kind in Salalah. Inspired by the traditional villages of Dhofar, the resort reflects traditional Omani design whilst incorporating modern and contemporary elements to deliver a stunning retreat by the Arabian Sea. Days can be passed by strolling along empty white-sand beaches, indulging in locally inspired treatments at the acclaimed Anantara Spa, indulging in culinary delights at a choice of three restaurants, or taking part in one of the many watersports on offer.

For more information or to make a reservation, please visit:

Editor’s Notes:

About Anantara:

Anantara is a luxury hospitality brand for modern travellers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations. The collection of distinct, thoughtfully designed luxury hotels and resorts provides a window through which to journey into invigorating new territory, curating personal travel experiences.

From cosmopolitan cities to desert sands to lush islands, Anantara connects travellers to the indigenous, grounds them in authentic luxury, and hosts them with passionate expertise, currently boasting over 35 stunning properties located in Thailand, the Maldives, Sri Lanka, Indonesia, Vietnam, China, Cambodia, Mozambique, Zambia, the UAE, Qatar and Oman, with a pipeline of future properties across Asia, the Indian Ocean, Middle East and Africa.

For more information on Anantara Hotels, Resorts & Spas, please visit

Follow us on Facebook:; Twitter and Instagram: @anantara_hotels

About Global Hotel Alliance:

Founded in 2004, and based on the airline alliance model, Global Hotel Alliance (“GHA”) is today the world’s largest alliance of independent hotel brands. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands, and operates a multi-brand loyalty programme, DISCOVERY, which has over eight million members. GHA currently includes more than 30 brands, encompassing over 550 upscale and luxury hotels with 110,000 rooms across 76 different countries. For more information visit

About Musstir:

Musstir LLC is the property development arm of MB Group which, currently employs more than 6,500 employees of 51 nationalities in 20 countries worldwide and has annual turnover in excess of US$ 1 billion. Managed by a professional team with the necessary technical expertise to handle required hospitality, real estate projects and design management, Musstir is backed by its parent company, MB Holding, an Omani investment group with interests in Oil, Gas, Mining and other investments. Musstir’s focus is to develop high-end exclusive luxury real estate and hospitality with several projects under development and construction including brands such as Cheval Blanc (Louis Vuitton Hotel Management), Anantara and PER AQUUM (Minor Hotels).

Musstir has a growing real estate portfolio, aiming to position Musstir as a major regional and international property developer in the near future, including several luxury resort destinations, residential and industrial facilities, with a total of 989 keys and more than OMR 400 Million investment. Musstir is also engaged in the field of facilities management of several real estate properties.

About Omran

Oman Tourism Development Company SAOC (Omran) drives the investment, growth and development of the rapidly growing tourism sector in the Sultanate of Oman. The company is the master developer of major tourism, heritage, urban and mixed-use projects, delivering some of nation’s most visionary and iconic destinations.

As the leading executive government arm for tourism development, Omran has a proven track record of delivering tourism and related projects to a world-class standard, due to our core philosophy of sustainability, transparency and partnering with renowned regional and international investors. Importantly, by working in close collaboration with the local communities, as well as the public and private sector, sustainability is built into every project. The company’s portfolio of projects, asset management expertise and investment experience embraces the unique aspects of Oman’s culture and heritage, while safeguarding the natural beauty of the country for future generations. 


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Name: Maryanne Haggas
Company: Al Baleed Resort Salalah by Anantara
Phone: +971 (0)4 278 4903
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