Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator has roped in Bollywood youth icon and avid traveller Anushka Sharma as the company's brand ambassador. The versatile actress will be seen promoting the company's unique travel offerings in a new TV campaign to be released soon.

(TRAVPR.COM) INDIA - September 22nd, 2018 - Mumbai, 6th September 2018: Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator has roped in Bollywood youth icon and avid traveller Anushka Sharma as the company's brand ambassador. The versatile actress will be seen promoting the company's unique travel offerings in a new TV campaign to be released soon.  

Karan Anand, Head, Relationships, Cox & Kings said, 'Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents  a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings' innovative holiday offerings.”

Speaking about her experience Anushka Sharma said, 'I am glad to be associated with the world's oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world. Whether you are travelling solo, with your partner or friends, Cox & Kings has a holiday experience for every type of traveller.”

This is the first ever association of Cox & Kings with a Bollywood superstar.

Anushka will be promoting the brand across print, television and digital platforms. With this announcement, Cox & Kings will introduce Europe Summer 2019 packages starting at Rs. 69,750 and winter departures to Far East, Australia, New Zealand and Exotic destinations starting at Rs 58,980 only.

With a legacy that dates back to 1758, Cox & Kings has established itself as a premium brand in all travel related services globally and has been at the forefront of thought leadership and industry innovation. Among its many products are Leisure Travel - Domestic (Bharat Deko), (Xperiential Holidays), catering to the discerning traveller, Inbound & International, Corporate Travel, MICE, Trade Fairs, Visa Processing and Foreign Exchange.  The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).

Cox & Kings is the largest players offering a range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years. Cox & Kings has also powered a few new initiatives recently with the launch of Enable Travel - India's first accessible holiday specialist with customised itineraries for people with disabilities, Trip 360º - offers exciting experiences in Cycling, Diving, Biking, Trekking and cruise within India and abroad, Getaway Goddess - a unique and interesting collection of Women's Holidays designed by women for women, and Self-Drive 365 - a self-drive holiday specialist in India that brings impeccable road journeys for enthusiasts from around the world.

ABOUT COX & KINGS LTD: (BSE: 533144 | NSE: COX&KINGS)

Cox & Kings Ltd. ('C&K') is the oldest travel company in the world and also one of the leading leisure and education travel groups with operations in 22 countries across four continents. It is one of the most experienced travel companies in the world, having been in operation since 1758. Headquartered in India, C&K has over the last three decades transformed itself into a diversified, multinational travel conglomerate with a focus on the new-age global consumer.

C&K operates in three key verticals; Leisure, Education, Hybrid Hotels.

Leisure-India is best known by the ubiquitous Cox & Kings brand in India, where we are an integrated travel enterprise, offering the best and widest range of travel options to individuals, groups and businesses in the fastest growing major economy in the world. www.coxandkings.com

Leisure-International operates in multiple countries, mainly under the Cox & Kings brand, with a greater focus on premium-end travel. www.coxandkings.co.uk

Education operates under the brand names PGL and NST, among others. PGL and NST are market leaders in experiential learning in the UK and we intend to take these brands across the world; we have recently entered the Australian market. www.pgl.co.uk, www.nstgroup.co.uk

Meininger currently operates more than 8,500 beds across 17 hotels in 11 European cities. The unique hybrid concept of Meininger combines the service and comfort of a hotel with the uncomplicated nature of a hostel; top locations, high-quality amenities, flexible room structure and reasonable prices. www.meininger-hotels.com

Cox & Kings is one of the founding members of the World Travel and Tourism Council (WTTC) and also a member of premier industry associations across the world. Over the years the company has won many awards which stand testimony to its excellence in service.

Cox & Kings has been the recipient of various accolades both in India and internationally. It has been winning the prestigious World Travel Award in different categories since 2013.  The title of Asia's Leading Luxury Tour Operator was retained for the 4th time in 2018. It won the title of India's Leading Tour Operator in the year 2013, 2015, 2016, 2017, 2018 and India's Leading Travel Agency for the 6th Consecutive time. In 2017, Cox & Kings also won Hospitality India Travel Award in Best Domestic Tour Operator and Best Outbound Tour Operator categories. It bagged the Best Experiential Travel Company by India Travel Award West. Continuing with its winning legacy, Cox & Kings won the coveted SATTE Award and Travel and Lifestyle Leadership Award for Best Outbound Tour Operator. The prestigious PATA Gold award 2017 was also presented to Cox & Kings for Marketing Media in Social Media category.

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