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ASCOTT OPENS SOUTHEAST ASIA’S LARGEST COLIVING PROPERTY LYF FUNAN SINGAPORE
Industry: Accommodation       

Ascott's first lyf property offers a dynamic live-work-play environment with its collaborative spaces, weekly social programmes and the plethora of amenities at its doorstep

(TRAVPR.COM) SINGAPORE - September 11th, 2019 - CapitaLand’s wholly owned lodging business unit,The Ascott Limited (Ascott), has opened lyf Funan Singapore, the largest coliving property in Southeast Asia. It is also the world’s first property under Ascott’s new ‘lyf’ coliving brand that is managed by millennials for the millennials and millennial-minded. lyf Funan Singapore is the first of Ascott’s record-breaking property openings in Singapore this year.

Located in the heart of Singapore’s Civic & Cultural District, lyf Funan Singapore is at the epicentre of the city-state’s buzzing retail, commercial, social and cultural belt. Spanning about 121,000 square feet in gross floor area, lyf Funan Singapore houses 412 rooms across 279 apartments. The nine-storey coliving property will have easy access, via a sheltered underground walkway, to the City Hall Mass Rapid Transit (MRT) interchange that is well-connected to the rest of the city.

lyf Funan Singapore is an integral part of CapitaLand’s Funan integrated development, which also comprises two office blocks and a mall offering cutting-edge retail concepts, coworking spaces, urban farm, theatre, cinema, artisan shops, craft workshops, gymnasium, rock climbing, and futsal facility. Guests of lyf Funan Singapore can enjoy convenience with the plethora of recreational, retail, dining and commercial options right at their doorstep at Funan as well as surrounding landmarks such as CapitaLand’s iconic integrated development Raffles City Singapore and the National Gallery Singapore. Catering to both short and long stays, lyf Funan Singapore is ideal for leisure and business travellers, expatriates, global assignees as well as digital nomads.

Ms Mindy Teo, Deputy Managing Director of lyf, said: “Ascott’s first lyf property, lyf Funan Singapore, is Southeast Asia’s largest coliving property that will shape the future of travel and accommodation. Millennial and millennial-minded travellers can look forward to a dynamic live-work-play experience given the collaborative spaces, social programmes and strategic location of lyf Funan Singapore. Residents can plug into the local community and form connections with like-minded trendsetters, jetsetters, business executives, technopreneurs and creatives. A social hub that offers a new way to belong, we see lyf playing a key role in bringing people together to discover new possibilities, spark creative ideas and contribute to the region’s innovation landscape.”

“The booming millennial segment, which is the fastest growing travel demographic, already forms a quarter of Ascott’s customer base and is expected to grow. Our lyf properties are specially designed to cater to millennials’ craving for social connections, collaboration and cocreation. Guests of lyf properties can be assured of consistent quality  in  products  and  services given Ascott’s 35-year track record of managing award-winning properties across the globe.” 

Ms Teo added: “We have seven more lyf properties to be opened over the next three years. We will open lyf in Bangkok, Fukuoka, Kuala Lumpur, Singapore, Cebu and Shanghai by 2022. Besides the countries where we have lyf, we are exploring to introduce lyf, via investment, management contracts or leases, to key gateway cities in Australia,  France,  Germany,  Indonesia, Netherlands, South Korea and the United Kingdom.”

 

lyf Community – A New Way to Belong

lyf Funan Singapore will offer instagrammable ‘Connect’ social zones such  as  coworking  spaces and an arena for activities such as hackathons, innovation  talks,  music  jamming  sessions, cooking sessions, or workshops with artisans. At its ‘Bond’ social kitchen, guests can prepare home-cooked meals, take cooking classes and socialise while learning more  about  global cuisines from other residents. Residents can work out and have fun with quirky design   and interactive elements such as a giant ball pit, a giant-sized Connect Four set and the ‘Burn’ social gymnasium with a human-sized hamster wheel, evoking lyf’s unique and fun brand personality. They can hang out at the ‘Wash & Hang’ laundromat and strike up new  conversations while waiting for their laundry to be done.

A huge focus is placed on facilitating community bonding and enhancing personal and professional growth at lyf Funan Singapore. It will conduct weekly social programmes to build connections and inspire the exchange of new ideas, providing guests with the opportunity to co-organise and cocreate community programmes or take part in TED talks, craft workshops, and hackathons.

lyf Funan Singapore will be managed by lyf Guards – millennials who may be community managers, city and food guides, barkeepers, event organisers, and problem solvers all rolled into one.

Catering to the digital natives, lyf Funan Singapore provides a digital experience through its lyf app, allowing easy booking,  payment and seamless access throughout the property with just a  tap or swipe. As one of the pioneer hospitality apps allowing multiple destination bookings in a single transaction, the lyf app also enables communications with the lyf Guards. Guests will get to enjoy discounts at various shops at Funan by showing their mobile key.

lyf Funan Singapore offers five interchangeable apartment types ranging from 18  square metres to 105 square metres to accommodate single, dual or group bookings, with room rates beginning at S$150++. They include One of a Kind (18 sqm), a studio unit with an ensuite bathroom for individuals and couples who enjoy their own space; Two of a Kind (43 sqm), featuring two private rooms with a shared kitchenette; lyf Style (18 sqm), a gaming-themed studio unit equipped with a PlayStation console, ensuite bathroom and a  pull-down sofa  bed,  and also the Up & Down apartments (18 sqm) which come with bunk beds. The All Together apartments (41 sqm to 105 sqm), which are ideal for groups of up to nine, are business suites featuring two to six rooms with a shared kitchen, a Samsung Flip interactive smart screen to facilitate discussions, as well as a large table that doubles up as a workspace and dining area.

Guests will enjoy the most attractive rates if they book via the lyf website (https://www.lyfbyascott.com/en/membership.html) and app. They can sign up as a lyf  member to enjoy perks from Ascott Star Rewards Programme such as member-only  special  opening  rates of S$113++ for the One of a Kind studio unit and other benefits.

In 2017, Ascott, through its serviced residence global fund with Qatar Investment Authority (QIA), acquired the land from CapitaLand Mall Trust for S$90.5  million  to  develop  the coliving component of Funan. The fund has invested an estimated S$103 million to develop lyf Funan Singapore. Set up through a 50:50 joint venture with QIA in July 2015, Ascott’s largest private equity fund has committed total equity of US$600 million. The fund’s five other properties are La Clef Champs-Élysées Paris, Citadines Islington London, Somerset Shinagawa Tokyo, Quest NewQuay Docklands Melbourne and Ascott Sudirman Jakarta. 

The demand for coliving is driven by the growing sharing economy, as buzzing startup ecosystems in vibrant cities give rise to a popular culture of living and cocreating as  a community among the millennials. lyf Funan Singapore will stand to benefit from Singapore being one of the top startup ecosystems globally1 and the second-best Asia Pacific  destination  for bleisure travel2.

 

About The Ascott Limited

The Ascott Limited is a Singapore company that has grown to be one of  the  leading  international lodging owner-operators. Ascott's portfolio spans more than 170 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Ascott has more than 65,000 operating units and over 45,000 units under development, making   a total of more than 110,000 units in over 700 properties. The company’s serviced residence and hotel brands include Ascott, Citadines, Citadines  Connect, Somerset, Quest, The Crest Collection, lyf, Préférence, Vertu, Harris, Fox, Yello and POP!. Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific’s first international-class serviced residence with the opening of The Ascott  Singapore  in  1984.  Today, the company boasts over 30 years  of industry track record and award-winning brands  that enjoy recognition worldwide. Ascott’s achievements have been recognised internationally. Recent awards include World  Travel Awards 2019 for ‘Leading Serviced Apartment Brand’ in Europe and the Middle East; DestinAsian Readers’ Choice Awards 2019 for ‘Best Serviced Residence Brand’; TTG China Travel Awards 2019 for ‘Best Serviced Residence Operator in China’; World Travel Awards 2018 for ‘Leading Serviced Apartment Brand’ in Asia, Europe and the Middle East; Business Traveller Asia-Pacific Awards 2018 for ‘Best Serviced Residence  Brand’; Business Traveller  UK Awards 2018 for ‘Best Serviced Apartment Company’ and Business Traveller  China  Awards 2018 for ‘Best Luxury Serviced Residence Brand’. For a full list of awards, please visit https://www.the-ascott.com/ascottlimited/awards.html.

 

About CapitaLand Limited

CapitaLand   Limited   (CapitaLand)   is one of Asia’s largest diversified real estate groups. Headquartered and listed in Singapore, it owns and manages a global portfolio worth over S$129.1 billion as at 30 June 2019. CapitaLand’s portfolio spans across diversified real estate classes which include commercial, retail; business park, industrial and logistics;  integrated development, urban development; as well as lodging and residential. With a presence across more than 200 cities in over 30 countries, the Group focuses on Singapore and China as its core markets, while it continues to expand in markets such as India, Vietnam, Australia, Europe, and the USA.  CapitaLand has one of the largest real estate investment management businesses globally. It manages eight listed real estate investment trusts (REITs) and business trusts as well as over 20 private funds. Since it pioneered REITs in Singapore with the listing of CapitaLand Mall Trust in 2002, CapitaLand’s REITs and business trusts have expanded to include Ascendas Reit, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust,  Ascendas India Trust, CapitaLand Malaysia Mall Trust and Ascendas Hospitality Trust.

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Name: Joan Tan
Company: CapitaLand Limited
Phone: (65) 6713 2864
Email: joan.tanzm@capitaland.com
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