Diversify to survive, say Vietnam tour operator Absolute Asia Travel.

(TRAVPR.COM) VIETNAM - July 15th, 2020 - Hanoi, Vietnam:

Absolute Asia Travel, a Vietnamese tour operator specialising in inbound travel to Vietnam and the Greater Mekong Subregion, have appointed Pear Anderson as their sales representative for the Malaysian and Singaporean markets, with immediate effect. 

Previously focused on long-haul markets, such as the USA, the UK, Ireland, and other European Countries.  Absolute Asia Travel quickly recognised that these markets will be slower to recover. To counter the destructive effects of COVID-19 on its inbound business, the tour operator took a bold action plan to look closer to home, and identified Malaysia and Singapore as source markets which could hold the most potential within the ASEAN region. 

“2019 saw 606,000 Malaysians visiting Vietnam, becoming the 7th largest source market, and the largest contributor from ASEAN,” Dong Ming Tuan, the Director of Sales and Marketing, said. “We believe that once international travel is reopened between the two countries, there will be a jump in the number of Malaysians who want to experience the diverse tourism products that our country has to offer, all in a safe environment.” 

“We have to be realistic that the USA and other long-haul markets are going to pick up very slowly - and with the current COVID-19 situation in the USA, Vietnam potentially may not reopen borders to American citizens until 2021. We have to diversify our source markets now, and Malaysia and Singapore are the obvious choice.” 

Hannah Pearson, director of Pear Anderson, agrees: “Over the past few months, Vietnam has built itself a reputation as a country which has handled the COVID-19 crisis extraordinarily well. I am bullish that Vietnam will be a destination in which Malaysians and Singaporeans will feel more open to holidaying, once the borders are reopened.”

ABOUT ABSOLUTE ASIA TRAVEL

Absolute Asia Travel is a fully licensed and bonded inbound tour operator in Vietnam who offer hand-crafted personalised experiences and small group tours for discerning travellers since 2006. They cater to clients seeking an exclusive travel experience designed specifically for them. 

ABOUT PEAR ANDERSON

Pear Anderson is a boutique travel industry consultancy firm, experts in Southeast Asian tourism. They partner across the spectrum of tourism-related organisations to build a lasting foundation in these markets, providing sales representation, unique insights, research and training.

###