(TRAVPR.COM) UK - August 18th, 2020 -

The Branding Spa - A strategic content marketing company pivots its focus to help support the hotel and travel industry post Coronavirus.  

Amy Berry, CEO & Founder of The Branding Spa, has shifted her company’s focus in light of COVID-19, to invest in those in the travel sector who have been worst hit by the lockdown and recession.

The Branding Spa, previously launched in 2017, is a unique content styling company helping brands and businesses alike style and amplify their social media to widen its reach,  enhance reputations and grow sales. Launched initially to support smaller brands and companies strengthen their aesthetic, the company has now pivoted its focus to re-invigorating the travel sector post Coronavirus shut down.

Sadly, in the wake of the pandemic, few industries have fallen as far and as fast as the travel and tourism sector, with the World Travel and Tourism Council projecting a global loss of 75 million jobs and £2.1 trillion in revenue. The industry now re-opens amongst a very different outlook, with many hotels in the UK and Europe reopening to a set of new precautionary measures limiting their overall offering. 

Identifying this as a crucial time to support the industry and having created content strategies for some of the most prestigious brands in the UK previously. The Branding Spa’s focus shifted to offering hotels strategies that will allow them to boost their brand reputation following their re-opening. 

‘In this current climate, our focus is to advise hotels on how to optimise their online presence to survive this crisis. Whether that’s through brand content creation or social media ads, we’re able to make one-of-a-kind and interesting visual stories. Supporting hotels and helping them attract thousands of potential guests through their social media presence,” - Amy Berry, founder, and creator of The Branding Spa. 

In the coming year, The Branding Spa hopes to expand internationally, continuing to educate companies on Social influence.; Social influence helps companies generate brand awareness, sell more products and increase customer engagement, which can make a company more appealing than their competitor. —In turn, using this method to guide the hospitality sector towards the advantages of using high-quality content to protect and grow their brand through the present challenging times. 

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