Author of Marketing Ideas for Travel Agents suggests wearable ads

(TRAVPR.COM) CANADA - August 24th, 2020 - Steve Crowhurst, author of Marketing Ideas for Travel Agents, a 520-page compendium of 332 tips, tools, techniques, and ideas for marketing travel during COVID-19 is sharing an idea from his book and suggesting travel agents give it a try. 

"Social distancing is prime for wearable ads and walkabout-marketing. A t-shirt, printed with a QR code, a slogan, a travel offer, or a destination suggestion is all that's required," says Crowhurst. "For the price of a basic t-shirt and screen printing process, you are in business. Wear your ad wherever you shop and every six feet, your ad will be selling. Or you can relax at an outdoor patio, drinking coffee, and be showcasing your 'I'm a Travel Agent' promotion."

Crowhurst recommends, placing QR codes on the back of the t-shirt adding the phrase SCAN ME. That way, the people behind you can point their phones, scan the QR code, and be reading about your travel offer in seconds. If the QR code is printed on the front of the t-shirt, people will be taking pictures of your face and chest. Not exactly the intended outcome! Add contact information as desired. 

Other wearable media would be, ball caps, face masks, hoodies... your forehead? 

Another suggestion would be to hand out your printed t-shirts to people in your bubble and let them help you with your walkabout-marketing.

Tee-up some new business by keeping your social distance using walkabout/wearable promotions. For more ideas, check out Crowhurst's book. 

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