TAFER HOTELS & RESORTS APPOINTS SASA MILOJEVIC AS CHIEF OPERATING OﬃCER

Esteemed Industry Professional to Support and Enhance Award-Winning Company’s Expansion and Lead Next Phase of Growth

(TRAVPR.COM) MEXICO - January 29th, 2021

TAFER Hotels & Resorts, a forward-thinking leisure and hospitality company with an award-winning collection of resorts, is pleased to announce the appointment of Mr. Sasa Milojevic as Chief Operating Oﬃcer.

Mr. Milojevic brings more than 25 years of industry experience to his new role and will help TAFER Hotels & Resorts grow their luxury hotel and real estate portfolio while adapting to forthcoming sales trends and further improving the excellent customer service the company is known and recognized.

Sasa is a well-versed operations and business strategist who has worked with noted hotel brands and has a wealth of experience with managing all aspects of hotel, condo and spa operations, new hotel openings, business and strategic development, implementing successful marketing programs, and creating eﬃcient corporate communication strategies. In addition, his background includes a stellar track record in revenue and proﬁt optimization, quality assurance, sales and marketing management among many other.

In his new role as COO of TAFER Hotels & Resorts, Sasa will oversee existing hotel and real estate operation & development, sales and marketing division, and will create a new business development division to generate new opportunities for further growth of the company.

“I am delighted to join TAFER Hotels & Resorts’ team of accomplished professionals, and very excited to lead the further expansion of company’s award-winning luxury portfolio”, said Mr. Milojevic. “Even though the industry is facing its challenges, this is an extremely exciting time to be part of a growing hospitality brand as over the next 9 months TAFER is set to open new property in Cancun - Garza Blanca Cancun that will set a new standard for the luxury hotel industry and hotel design. In addition, we are working on few other luxury hotel projects in Cancun, Los Cabos and Puerto Vallarta, as well as on an extremely exciting real estate project “Lemuria Residencies” slated to debut in 2023 that will elevate even more the luxury of the Garza Blanca and Mousai complex in Puerto Vallarta, designed to be an immersive wellness development, where you will be enveloped in the mountains and caressed by the sea, oﬀering an integrated approach to well-being for body, mind and spirit”.

Previously, Sasa served as the Global President of Hotel Operations and CEO for Mexico, LATAM and Caribbean regions at Karisma Hotels & Resorts. During his 11 years with Karisma, he successfully led the organizational transformation of the company and played an essential role in growing their hotel portfolio by opening more than 20 properties in 6 diﬀerent countries. During his tenure he was responsible for 30 hotels and resorts across 12 brands and under his operational oversight a number of properties earned industry´s top accolades, ranging from Best Boutique Hotel Chain by Travel Weekly to Best All-Inclusive Luxury Chain by Conde Nast Traveler´s Readers´ Choice Awards and AAA Five Diamond Awards. Previously, Sasa was the COO of Buenaventura Hotels Corporation. He began his career in 1995 with Allegro Resorts, where he worked his way up and gained valuable leadership experience in the industry.

His extensive background and proven track record in business development, sales & marketing and luxury multi-site operations will be a tremendous beneﬁt to TAFER Hotels & Resorts. Mr. Milojevic is a dedicated professional, a perfectionist by nature and a believer in persistently pushing service standards to the next level through a combination of strategic management, creative thinking and innovation.