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Industry: Travel Agents       

Host travel agency updates logo to embody People First mission and Core Values

(TRAVPR.COM) UNITED STATES - November 17th, 2021 - KHM Travel Group has re-designed its logo with a more modern and engaging look that reflects the People First mindset of the company.

While some elements of the logo such as the unique circular shape, color, and palm tree remain, the new design now incorporates a wave to represent positive changes that drive the industry forward and propel growth in the travel advisor community.

The focus of the logo is the palm tree–a familiar icon of travel. The palm tree also symbolizes KHM Travel Group’s mission of empowering, educating, supporting, and promoting independent travel advisors with each frond (or leaf) on the palm tree denoting a key part of that mission.

Artist Statement:
“The heart of our business is our focus and mission to always put the travel advisor first in all of our actions. Our success as a host agency is measured by the happiness, significance, and success of our travel advisors.”

Tying the logo together is the one line anchored to the palm tree. This continuous line represents the constant and consistent focus on the needs of travel advisors.

“With the challenges faced in the industry in the past year and a half, it’s important that we make it clear for those who have partnered with us and those who wish to join us, what we stand for and what drives our company. With a renewed sense of passion for travel, now is the perfect time to introduce new branding to solidify the strong image of KHM Travel Group in the marketplace,” said President and CEO Rick Zimmerman.

For more information about becoming a travel agent with KHM Travel Group, visit

ABOUT KHM TRAVEL GROUP – KHM Travel Group is an award-winning host travel agency, currently supporting over 4,000 independent travel advisors across the United States. With an innovative education and support program, the KHM Travel Group team works to empower, educate, support, and promote independent travel agents in their journeys to build successful businesses. KHM Travel Group is driven by a passion for sharing knowledge and helping others experience the world. Sign up to receive the Travel Advisor Today newsletter at


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Name: Michelle Bakula
Company: KHM Travel Group
Phone: 888.227.0845
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